Tag: mobile applications

Amazon takes a new approach to mobile commerce

| September 3, 2013

Mobile commerce continues to grow with consumers

It is no secret that mobile commerce is becoming much more than a trend around the world. Tech-savvy consumers have flocked to the concept of mobile payments and even those without smartphones and tablets are finding ways to purchase products online with their mobile devices. There is a significant level of buzz surrounding the mobile commerce space currently, which has encouraged large companies to enter into this scene in order to find success. Amazon is one of these companies.

Amazon announced new affiliate program for app developers

Amazon already boasts of one of the strongest presences in e-commerce, but the company has been growing more interested in the mobile sector in recent years. The company has been involved in its own mobile payments initiatives, but is now taking a step to get applications developers more involved in mobile commerce. Amazon has announced a new program that will provide developers with a 6% commission on all products that are features in their applications. The program will be restricted to Android applications for the time being.

Mobile Commerce - Amazon Affiliate program proves successful for Amazon

Amazon currently boats of some 900,000 affiliates that account for approximately 40% of the company’s revenue. These affiliates are paid a commission for featuring Amazon advertisements on their websites and commissions tend to range from 4% to 25%. The company’s affiliate program has been very popular and quite lucrative. Amazon believes that it can bolster its mobile commerce market share by mimicking this program in other sectors, such as the applications market.

Mobile commerce venture may boost Amazon’s market share

Given the popularity of applications, Amazon may be able to find some success with its latest mobile commerce initiative. It will also provide developers with a way to become more acclimated to the mobile payments scene. Consumers have already shown their interest in mobile commerce, so Amazon intends to capitalize on this by providing them with more ways to purchase products online.

Mobile games are becoming a big hit in Australia

| May 1, 2013

Mobile Games AustraliaYoung people are becoming enthralled by mobile games

Young consumers represent a very valuable demographic to many businesses around the world. These consumers hold a great deal of purchasing power, even if much of this power is not inherently theirs but that of their parents or guardians. The potential value of young people has long been enough to encourage marketers to reach out and attempt to engage them. In Australia, t he best way to do so may be through the use of mobile games.

Survey highlights the increasing value of mobile

According to the latest survey from Cartoon Network, a growing number of children between the ages of four and 14 are using mobile applications. This is two times higher than the number of children using applications, like mobile games, recorded in a 2011 survey. Of those using mobile applications, the survey shows that most children are accessing an average of 7 applications every month and are doing so mostly through smartphones and tablets that they own. These children also make use of the mobile devices owned by their parents or older siblings.

Mobile games are popular among Australian children

Mobile games are among the most popular applications being used by young people in Australia. These games represent a significant source of entertainment for people of all ages and many games are designed specifically to appeal to a young audience. The survey does show that Internet use is rising rapidly among children, especially those with tablet devices. Approximately 30% of Australia’s children are using tablets to browse the Internet and watch shows that can be found online.

Games represent promising marketing power

Mobile games present several marketing opportunities in and of themselves. These games, many of which are available for free, often feature advertisements that are made to be engaging for children. When clicking on these advertisements, which can easily be done accidentally, advertisers then have access to a consumer’s information, which is shared with them through the mobile games a person is playing.