Roblox Studio takes aim at the mobile sector
Roblox Studio, a small game developer, has garnered a significant amount of attention and success through its kid-friendly online game called Roblox. The game allows players to create their own content in the same vein as Minecraft, though with more advanced visuals. Roblox Studio has recently launched a free, mobile version of its game that can be played on the iOS platform. Roblox Studio believes that mobile gaming is taking off in a very significant way, especially among a young audience, which is the developer’s primary demographic.
Game garners acclaim for cross-platform capabilities
Roblox offers a wide variety of online gaming elements, such as community interaction and a thriving virtual economy, as well as intensely creative elements. The game has been praised for its ability to provide players with a wide range of tools to bring their ideas to life. One of the most acclaimed features of the game is the fact that players are playing with people on other platforms, such as Macs, PCs, and now mobile devices.
Tablet proves more friendly for mobile gamers
Transitioning into the mobile gaming space has been relatively easy for Roblox Studio. The vast majority of the code used for Roblox can be used in a mobile application, so developers only had to worry about optimizing the game for play on a mobile device, such as the iPad or iPhone. Roblox Studio found that tablet devices are more accommodating to the features of the game as the platform allows for more control.
Roblox Studio expected to find success in the mobile space
Roblox Studio is one of several development companies that has adopted a strong interest in the mobile gaming space. Several of these developers have found significant success in engaging mobile consumers with gaming applications. The Roblox mobile game has already garnered a strong following, and the game is expected to continue attracting young gamers well into the future. Roblox Studio has managed to avoid some of the controversy that has surrounded the mobile gaming space in regards to the privacy of young gamers.
GREE begins testing new application in small markets
GREE, a Japanese developer of mobile gaming applications, is setting up to launch its GREE Messenger in 2013, which will be available for the iOS and Android platforms. Though the developer has plans to launch the new application next year, the GREE Messenger is actually already available in some markets. This is because GREE has decided to push a test launch to determine the impact the application may have in the already crowded Asian market.
India, New Zealand, and Australia get GREE Messenger
The Asian market is filled with messenger applications that are designed to connect consumers to one another. These applications are typically very simple, allowing consumers to chat with their friends and make use of animated graphics to spice up their messages. GREE is keen to enter into this sector and has decided to test its messenger application in three markets: India, Australia, and New Zealand. The test version of the application has limited features and has seen relatively little coverage due to the fact that GREE has not actually announced that it is available in these markets.
Application may feature gaming aspects in the future
Mobile gaming has become much more than a craze among consumers; it has become a very important and accepted part of the mobile technology space. Though the GREE Messenger is not a mobile gaming application, GREE does have tentative plans to introduce some gaming elements into future versions of the app. For now, users will be able to text chat with their friends, invite their friends to group chats, share photos and videos, and check into locations they visit.
Foreign markets may be good testing grounds
Introducing the GREE Messenger to smaller markets in Australia and New Zealand where messaging applications are not as popular as they are in Asia may be a good move. Asia’s most popular messaging application, WeChat, boasts of more than 200 million users, with others also taking up a similar portion of the consumer base. This makes its difficult for similar applications to find any headway in the market and GREE is primarily focused on exposure and ensuring that its application can actually live up to consumer expectations.
