Tag: mobile apps

Restaurant goers engage in surprising smartphone trends

One in four mobile consumers has at least one mobile app specific to restaurants on their smartphone.

This statistic was discovered by a recent study published by RetailMeNot, Inc., which commissioned Google Consumer Surveys to poll more than 1,000 American consumers on their dining and food habits, including smartphone usage for searches and activities related to restaurants. What the study found was that there were several interesting consumer smartphone trends related to food and dining, such as among the participants surveyed who said that they dine out eight to ten times per week, over two-thirds of these respondents use a restaurant-specific mobile app.

Consumers between the ages of 25 and 34 engage in the most restaurant research on their mobile devices.

The main reasons why restaurant goers use their smartphones is to locate restaurants (53%), browse a menu (49%) and research new restaurants (37%). According to the study, smartphone users in the 25 to 34 age range (millennials) were the most likely to research new restaurants on their mobile phone compared to any other age group (60%).

Mobile marketing is an important part of restaurant-related consumer smartphone trends.

Consumer Smartphone Trends  and RestaurantsIt was discovered that nine out of ten diners who participated in the survey said that they have searched for a restaurant deal at least once. Furthermore, those who earn the most money also tend to be the ones who use online or mobile restaurant deals the most. That being said, eight out of ten consumers who participated admitted that they would likely try a new restaurant if a deal was being offered.

Chief marketing officer in North America for RetailMeNot, Inc., Marissa Tarleton, explained that with the increasing number of consumers turning to their smartphones to assist them with their dining choices, it is becoming more important for restaurants to make the most of mobile advertising.

Mobile marketing technology is a powerful medium when it comes to serving up the right dining content, in the right location, at the right time,” Tarleton said. “When done well, mobile has the ability to drive more diners through their doors and keep them coming back for more.”

The bottom line is that while researching restaurant locations and new venues is among the bigger smartphone trends for American restaurant patrons, it seems that the majority of consumers actively use their mobile devices to take advantage of restaurant deals.

Global Mobile Application Market Set for Explosive Growth, to Reach Around USD 52.96 Billion by 2020

Zion Research has published a new report titled “Mobile Application Market by Store Type (Native (On-deck) and Third-party (Off-deck)) for Games and Entertainment, Social Networking, Productivity, Music Audio & Lifestyle, Travel & Navigation and Other Application: Global Industry Perspective, Comprehensive Analysis, Size, Share, Growth, Segment, Trends and Forecast, 2014 – 2020” According to the report, global demand for mobile application was valued at USD 17.24 billion in 2014, and is expected to reach USD 52.96 billion in 2020, growing at a CAGR of 16% between 2015 and 2020.

Mobile application deals with the development of computer program which is designed to run on mobile devices such as smartphones and tablet computers. This technology became a necessary part of everyday life due to the growing need and rapid adoption of smartphones. The mobile apps are very easy to download on smartphones using internet. Google Play Store (Android), Apple App Store, and Windows Phone Store are some popular distribution platforms from which mobile applications can get downloaded. Speed, volume of information, and advertising are some advantages of advancement in mobile applications.

Browse the full “Mobile Application Market by Store Type (Native (On-deck) and Third-party (Off-deck) for Games and Entertainment, Social Networking, Productivity, Music Audio & Lifestyle, Travel & Navigation and Other Application: Global Industry Perspective, Comprehensive Analysis, Size, Share, Growth, Segment, Trends and Forecast, 2014 – 2020” report at http://www.marketresearchstore.com/report/mobile-application-market-z52534

Nowadays, mobile applications are being very popular due to its number of advantages and widespread adoption of smartphones. This is the major driving factor of mobile application market. High demand for mobile apps in gaming application is expected to boost the mobile application market. Mobile applications help users to connect them to internet services more commonly and this is the most convenient way of using internet due to which the demand of mobile apps increases which have positive effects on market growth. However, the mobile applications market might be affected due to some privacy & security issues and benefits offered by mobile websites.

The global mobile application market is segmented on the basis of store and application. Based on store types, market is segmented as native (on-deck) and third-party (off-deck). Native mobile apps usually stand in contrast to software applications that run on desktop computers and on the mobile device using mobile apps.

Browse 27 Market Tables and 18 Figures spread through 70 Pages and an in-depth TOC on “Mobile Application Market – Global Size, Shares, Trends, Segment & Forecast to 2020”

Get Sample Research Report at http://www.marketresearchstore.com/report/mobile-application-market-z52534#RequestSample

Games and entertainment, social networking, productivity, music audio & lifestyle, travel & navigation and other application are the key applications involved in the mobile application market. Games and entertainment was the largest segment of global mobile application market and accounted for more than 40% share of the entire market in 2014. The reason behind this dominance is the highest numbers of downloads by users and demand for mobile entertainment apps such as online music, online games, picture editor etc.

North America was the dominating region in the global market of mobile application and accounted for over 34% share of the total market in 2014. It also expected to continue this development by the end of 2020 due to the rising access of different handheld smart devices. North America is followed by Asia Pacific due to the high population which will enhance the penetration of smartphones in this region.

Some of the key player for global mobile application market includes Apple, Samsung Electronics Co., Ltd., LG Mobile, Microsoft, Inc., China Mobile Ltd., Google Inc., Handmark, Handster Inc, Palm, Inc, Pocketgear, Research In Motion, Mplayit and Nokia Ovi Store.

Related Published Reports:

This report segments the global mobile application market as follows:

Global Mobile Application Market: Store Type Segment Analysis

  • Native (On-deck)
  • Third-party (Off-deck)

Global Mobile Application Market: Application Segment Analysis

  • Games and Entertainment
  • Social Networking
  • Productivity
  • Music Audio & Lifestyle
  • Travel & Navigation
  • Others

Global Mobile Application Market: Regional Segment Analysis

  • North America
    • U.S.
  • Europe
    • Germany
    • France
    • UK
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • Middle East & Africa

Mobile Applications Market Growth

Browse Press Release at http://www.marketresearchstore.com/news/global-mobile-application-market-200

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