Tag: mobile commerce growth

When compared to a year ago at the same time, mobile shopping increased by nearly a third in the first quarter.

According to the latest IBM Online Retail Index research data, m-commerce has experienced a growth by nearly a third (31 percent) in the first quarter of 2013, when compared to its size at the same time in 2012.

The report pointed out that the growing use of tablets and customer service improvements were primary drivers.

The index states that at the moment, m-commerce is making up 17.4 percent of all online retail sales. This is a notable increase over where it was a year prior, at 13.3 percent. On the whole, spending online, in general, had increased by 20 percent within that same quarter. The index found that tablets are playing an ever increasing role as a driver of shopping over mobile.

They said that m-commerce has become more comfortable as people use iPads and other tablets.

The overall m-commerce traffic, including all devices, rose by 40 percent in the first quarter of 2013. However, among tablets, specifically, there was an increase of almost 80 percent when compared to the same time last year.

The report pointed out that “This trend reflects marketers’ ability to create a positive customer experience for consumers shopping on their iPads and Kindles, by designing for the finger and making it easier for customers to browse via their mobile devices.” The results presented in this report align quite closely with other similar research that is also pointing to tablets in their growing importance for m-commerce.

Earlier in 2013, there was a forecast issued by eMarketer which stated that transactions over tablets made up 57 percent of the almost $25 billion that occurred over m-commerce in 2012. Based on that, they expected the figure to rise to reach 62.5 percent in 2013. This is also interesting as the penetration of tablets is at less than half of that of smartphones. Tablets are currently owned by approximately 20 percent of people in the United States, whereas it is believed that more than 50 percent are already the owners of smartphones.

Dutch mobile commerce is on the rise

Mobile commerce in the Netherlands is on the rise. Dutch consumers are following the trend established in other parts of the world where mobile commerce is becoming the favored way to purchase products. The Netherlands has been serving as a testing grounds for several pilot projects concerning mobile payments, and consumers seem to have responded well to these projects. This has caused a steep spike in demand for mobile commerce services as well as aggressive growth in consumer participation.

Report highlights the growth of mobile commerce

According to a new report from Thuiswinkel, a market research firm, the number of consumers in the Netherlands making purchases from a mobile device has reached 1.7 million. This is a 73% increase over the level mobile purchases had been at in 2012. Consumers have place more than 5 million orders from their mobile devices, accounting for 12% of all online sales processed within the country. The report shows that mobile commerce revenues from the second half of 2012 rose to $310 million, with full-year revenues for 2012 reaching $560 million.

Access to comprehensive services helps boost adoption

Part of the reason consumers are becoming more involved in mobile commerce is the availability of mobile-based services. These services are making it easier for consumers to make mobile payments and abandon traditional forms of commerce. Dutch retailers are also making a strong push for the adoption of mobile commerce, further encouraging consumers to use their mobile devices to purchase goods and services. Thus far, there are no signs that mobile commerce adoption is showing any signs of slowing down.

Clothing and books among the most purchased products via mobile

The report from Thuiswinkel shows that the majority of Dutch consumers made mobile purchase for clothing, books, and sporting goods. Tickets for music, film, and sporting events were also popular purchases among consumers. Those participating in mobile commerce said that purchasing products online via a mobile devices was more convenient than other methods.