Tag: mobile commerce news

Predictions concerning mobile payments in 2016 begin to emerge

| February 2, 2016

Ingenico Group compiles predictions being made by prominent mobile commerce players

With January coming to a close, predictions concerning how mobile payments will fare in 2016 are beginning to emerge. Ingenico Group, one of the world’s largest suppliers of mobile payments terminals, has aggregated the predictions coming from many of the groups most involved in mobile commerce. These predictions highlight the trends that are beginning to emerge in the mobile commerce space, which may go a long way in determining whether or not consumers will actually use their mobile devices to purchase products.

Mobile point-of-sale systems will be more common in the coming months

Creditcall, a payment service provider, predicts that mobile point-of-sale systems will become more common throughout the world. This is being driven by the number of credit card companies that are including new chips in their cards. Retailers are also driving the growing adoption of mobile point-of-sale systems, but they are also beginning to use mobile technology to process transactions made by consumers. More merchants are expected to begin using devices, like the iPad, to expedite the checkout process.

NFC technology is beginning to gain more support from retailers and other businesses

Mobile Payments NewsNFC technology is expected to see significant growth, in terms of adoption, this year. This technology allows for digital information to be transmitted over short distances. NFC has made up much of the mobile payments environment for several years and it is becoming more important for retailers to embrace this technology in order to effectively engage consumers. Retailers are also feeling increased pressure to embrace omni-channel strategies. Ingenico Group predicts that more retailers will adopt such strategies to provide better services and engagement to consumers.

Security remains one of the greatest challenges facing mobile payments

Security will likely be a prominent focus for those involved in mobile payments this year. Many consumers avoid mobile payments services because of concern that their financial information could be stolen and exploited. Organizations invested in mobile commerce are likely to make use of new technology to ensure consumer protection. An increased focus on security may ensure that consumers become more comfortable with the concept of mobile payments.

Mobile marketing to see strong growth through 2020

| February 1, 2016

Deloitte study highlights the growing amount of money companies are spending on mobile marketing

The amount of money being spent on mobile marketing is expected to grow quickly over the next few years, according to a new study from Deloitte. The study shows that more companies are beginning to focus on engaging mobile consumers. In order to do this effectively, they are investing more heavily in mobile ads, which are specifically designed to connect with those using their smartphones and tablets on a daily basis.

Mobile commerce encourages companies to focus more heavily on mobile ads

The study from Deloitte shows that mobile marketing spending will grow by as much as 20% by 2020. Currently, mobile ads represent up to 4% of total media expenditure. The rise of mobile commerce has shifted the focus of several companies, pushing them to become more mobile-centric in an effort to connect with a new generation of consumers. Telecommunications companies, in particular, are fueling the growth of mobile marketing, with some companies highlighting the expanding availability of the mobile Internet as the best way to engage new consumers.

Companies continue to look for effective ways to engage mobile consumers

mobile marketing growthMobile commerce has become quite popular among consumers, with many people using their smartphones and tablets to make purchases online and in physical stores. Companies are finding it easier to engage these consumers through mobile marketing, though advertisements are not guaranteed to be successful at capturing the interests of consumers. In the past, consumers had considered mobile ads somewhat intolerable, which has pressured marketers to change the way they create such advertisements.

Mobile marketing may unlock new opportunities for companies

The continued expansion of the mobile Internet means that mobile marketing will likely become more important for companies throughout the world. If companies cannot find effective ways to engage mobile consumers, they may miss out on promising opportunities that could lead to financial success in the future. They will, of course, have to ensure that these advertisements are not intrusive, as annoying ads have been something that mobile consumers have hated for some time.