Tag: mobile commerce news

Mobile commerce is growing and attracting new merchants

| January 25, 2016

Mobile commerce continues to see strong growth throughout the world

The mobile commerce space is beginning to become more attractive to merchants throughout the world. More consumers are beginning to use their smartphones and tablets to shop online and in physical stores. These consumers are taking advantage of services offered by Apple, Samsung, and a variety of other companies. Notably, mobile payments services have been growing in popularity because of their increasingly secure nature, with some services having proven that they can effectively protect consumer information.

Retailers are planning to launch their own mobile commerce platforms

As mobile commerce expands, the number of merchants becoming involved in the mobile space is also growing. Driven by market demands, Walmart recently announced that it will be launching its own mobile payments service. Target has also revealed plans to develop such a platform in order to effectively connect with the growing number of mobile consumers. Both companies see a great deal of promise in the mobile commerce space and intend to capitalize on the growth of this sector in the coming years.

Consumers are still concerned about the security of mobile payments services

Mobile Commerce Attracting New MerchantsDespite the fact that the mobile commerce space is growing, many consumers are unconvinced that mobile payments services are worthwhile. According to recent analysis from Gartner, the majority of shoppers in the United States simply believe that traditional forms of commerce are adequate enough for their needs. Others believe that security faults exist in the mobile commerce space, leaving them exposed to serious digital threats.

Mobile commerce saw spectacular growth in 2015

Last year, mobile commerce saw significant growth, especially during the holiday season. According to a report from eMarketer, some 9.6% of the mobile population in the United States, an estimated 23.2 million people, made a mobile transaction in 2015. The mobile commerce space is beginning to attract a variety of merchants, many of whom have been looking for ways to connect with mobile consumers in a dynamic fashion. This trend is expected to continue into the future, especially as the demand for mobile commerce support continues to grow.

Flipkart is finding more success in the mobile commerce sector

| January 22, 2016

Mobile shoppers are showing favor for applications, with many using apps to visit Flipkart and purchase products

Flipkart, one of India’s largest e-commerce companies, is beginning to see more success in the mobile commerce space. According to data from SimilarWeb, a data analytics firm, some 47% of Flipkarts visits now come through mobile shopping applications. The retailer has shown a great deal of interest in mobile commerce over the years and has been working harder to engage consumers with mobile devices. Flipkart now beats out other companies that have become involved in India’s mobile commerce space.

Consumers are making use of mobile applications to get their shopping done online

Flipkart also leads the way in total application installs in India. The company’s mobile shopping app is on approximately 37% of all Android devices in India. Consumers are becoming quite interested in mobile commerce and they have been turning to apps to get their shopping done. These apps provide them with access to convenient shopping and more retailers are beginning to rely on shopping applications in order to effectively engage consumers. Consumers are also making use of mobile websites, which some prefer to applications.

India is growing to become one of the world’s leading mobile commerce markets

Mobile Commerce SuccessIndia has become one of the world’s fastest growing mobile commerce markets, alongside China. Indeed, e-commerce companies from China are beginning to show strong support for those in India, hoping to augment their success in the mobile commerce field. Companies responsible for mobile payments platforms also see great promise in India, especially as more consumers become involved in mobile shopping.

Mobile devices are becoming powerful tools for consumers interested in shopping online

Mobile commerce has become a very powerful force in India. The e-commerce market is dominated by mobile, with smartphones accounting for some 70% of the traffic that retailers are seeing online. Conventional computers, which had once been the primary tool for consumers shopping online, now account for 30% of all online traffic. Consumers are becoming heavily reliant on their mobile devices and believe that mobile commerce represents a more convenient way of shopping.