Tag: mobile commerce news

Branding Brand highlights the performance of mobile commerce

| November 28, 2012

 

Branding Brand survey shows mobile commerce performance on Black Friday

Branding Brand, a leading mobilMobile Commerce Branding Brand Surveye commerce platform used within the retail industry, has announced the results of its Mobile Commerce Index for Black Friday survey. The survey is meant to highlight the performance of mobile commerce amongst consumers on the most important day of the year for the retail industry: Black Friday. The survey shows that mobile commerce was largely successful in boosting the mobile sales within the retail industry by a significant margin.

Mobile sales up 128%

The survey accounts for 66 mobile sites developed by Branding Brand for retailers participating in mobile commerce. These retailers span a wide variety of industries and has shown a great deal of interest in engaging mobile consumers, identifying these consumers as a major opportunity for growth. The survey shows that mobile sales on Black Friday grew by 128% over what they had been in the previous year. Mobile traffic also grew by 101% over the level they had been in 2011.

Most consumers used iOS devices for mobile commerce

Branding Brand suggests that mobile commerce has played a major role in this year’s holiday season, as far as the retail industry is concerned. The survey shows that most consumers made use of iOS devices to access e-commerce sites. Android devices, especially those equipped with NFC technology, were still used and were largely responsible for purchases made within physical stores from an actual mobile device. The iOS platform does not currently support NFC technology.

Retailers may be inclined to support mobile commerce

Mobile commerce had been expected to play a significant role for the retail industry during Black Friday. Branding Brand suggests that this is the case and that the retail industry has now been shown evidence of the capabilities of mobile commerce. With Black Friday leaving many retailers in a positive financial position for the remained of the fiscal year, they may be inclined to invest more support into mobile commerce for the future.

Black Friday a major success for mobile commerce

| November 26, 2012

 

Black Friday proves to be a pivotal day for mobile and e-commerce

Black Friday has passed and Mobile Commerce Black Fridaywas a resounding success for  the retail industry, especially where e-commerce is concerned. comScore. a leading business analytics firm, had predicted that Black Friday would be a major success for retailers that embraced mobile consumers, largely due to the growing popularity of mobile commerce. The firm has released a new report concerning the online sales that occurred on Black Friday. The report documents the performance of e-commerce and shows the economic promise that mobile commerce represents.

Report shows online sales surpass $1 billion

According to the report, e-commerce sales on Black Friday surpassed $1 billion in the U.S. The feat is largely being attributed to the willingness of consumers to participate in mobile commerce. While physical stores saw a great deal of traffic, online platforms did as well. Many consumers took to e-commerce as a way to avoid crowds, while others did so to get the best deals they could find. comScore notes that the performance of this year’s Black Friday is an overall increase of 26% from last year’s Black Friday.

Millions of consumers rely on online platforms for shopping

More than 57 million consumers visited e-commerce sites and made use of mobile commerce platforms. The majority of these consumers flocked to Amazon, where they were able to find an assortment of deals on products they wanted. Wal-Mart, Best Buy, Target, and Apple also saw a great deal of digital traffic on Black Friday. comScore notes that the fastest growing category of sales this holiday season has been digital content and subscription, as well as toys and consumers packaged goods. The comScore report shows that apparel and accessories were sold the most online during Black Friday, with computer hardware following closely behind.

Black Friday may add more momentum to mobile commerce

Black Friday was expected to be a time when mobile commerce would prove how viable it could be over traditional forms of commerce. The comScore report suggests that this has been accomplished, as both e-commerce and mobile commerce platforms were able to perform well for consumers. The success of Black Friday may encourage retailers to invest more heavily in mobile commerce in the future.