The report on an index has indicated that the sales over smartphones and tablets have massively risen.
The IMRG Capgemini eRetail Sales Index data has now been released and it has indicated that the growth that has been experienced over the last year in mobile commerce has been tremendous.
The data compared the sales that were made this June with those that were achieved in June 2012.
What the Index noted was that the sales over mobile commerce had increased by 136 percent this June in comparison to those from last year at the same time. The index as a whole had increased by 8 percent in May 2013.
The research also indicated that there was growth in the mobile commerce conversion rates.
What the data from the index showed was that mobile commerce conversion rates grew from having been 1.3 percent in June 2012, to this year’s much more promising 2.0 percent. This is a tremendous increase in the conversion rate and will be a meaningful one for people who are selling over the channel.
A great deal of the credit for the increase in mobile commerce conversion rates was handed to tablets, which are becoming increasingly popular and are used more frequently by online shoppers.
According to the Capgemini head of retail consulting and technology, Chris Webster, “The mCommerce Index remains strong as consumer confidence in purchasing goods and services via smartphones and tablets continue to grow.” He also went on to explain that “The findings provide further evidence of the value mobile technologies have brought to the retail sector as consumers continue to shop via this channel.”
This is a strong indication that retailers who are not placing a notable focus on mobile commerce would be advised to do so or risk falling behind their competition who are becoming more appealing and convenient to consumers who are using their smartphones for a growing number of purposes every day.
At the same time that mobile commerce was excelling, overall online retail sales also saw a massive year over year increase, with current levels being 20 percent higher than they were last year. This is the largest growth that has been recorded in two years. The monthly increase from May to June this year was 2.4 percent and represented the first time in five years that there was a growth between those two months.
Currently, as the mobile marketing space begins its popularity, it is responsible for approximately $17 billion in revenue every year. The increase in the penetration of smartphones and tablets has considerably increased the number of potential viewers of a given campaign. For that reason, companies are now starting to boost the advertising that they are creating for these devices that are taking an ever larger amount of a user’s time every day.