The latest projections from Gartner have revealed that computing anytime and anywhere is impacting buyer choices.
According to the most recent forecasts that have been made by Gartner, mobile commerce is having a considerable impact on buyer behaviors and it predicts that it will have a considerable impact on the shipments of traditional PCs that will be seen from now on.
The report from the company showed that consumers haven’t slowed down their rate of spending.
Instead, the report indicated that consumers have shifted their focus toward mobile commerce instead of stopping the purchasing of the devices. It showed that tablet shipments will be increasing by 67.9 percent this year, bringing them to the point that 202 million units will have been sold.
This mobile commerce shift will occur at the same time that there will be a sudden drop in PC sales.
The considerable decline that occurred in laptop and desktop sales that was already recorded in the first quarter of this year is only the start of a trend. It is the result of a change in consumer preferences. They are more able to meet their wants and needs using mobile commerce instead of through traditional computers. This also indicates that there will be room made for new products that will be reaching the market shelves throughout the second half of the year.
The combined shipment of PCs, tablets, and smartphones, worldwide, are expected to reach 2.35 billion units by the beginning of next year. This represents an increase of 5.9 percent over 2012. The market is, however, being driven primarily by smartphone and tablet sales. To a smaller degree, it is also being driven by ultra-mobiles. PC shipments, on the other hand, were on the decline, instead.
According to the Gartner research vice president, Carolina Milanesi, said “Consumers want anytime-anywhere computing that allows them to consume and create content with ease, but also share and access that content from a different portfolio of products. Mobility is paramount in both mature and emerging markets.”
This makes it very important for businesses to begin their own focus on catering to consumers through mobile commerce, as this will be the device that many will be using in order to shop.
Report highlights importance of mobile commerce and other activities on smartphones
Experian Marketing Services, a marking firm associated with Experian plc., has released a new report concerning consumer behavior and the use of smartphones. Mobile technology has come to play a vital role in the lives of the average consumer, with many people relying on smartphones to function in their daily lives. The advent of mobile commerce has made these devices even more important to people around the world, especially as they devices begin to store and make use of financial information.
Consumers spend average of 58 minutes on their mobile device daily
It is no surprise that many consumers have smartphones, but what may be surprising is how much time a typical person will spend on their mobile device every day. The report shows that the average smartphone user devotes 58 minutes of their time to their mobile device. Much of this time is spend on a variety of activities, including mobile commerce and social networking. The report suggests that the typical iPhone user spends an average of 1 hour and 15 minutes on their mobile device daily, whereas the typical Android user spends 49 minutes on their device per day.
Most of this time is spend talking on the phone and texting
Approximately 26% of the time smartphone users spend on their device involves talking to others on the phone, while 20% of this time is spent texting. Some 8% of this time is devoted to mobile games, which have proven quite popular with a wide range of consumers. Mobile commerce also takes up some of a smartphone user’s time, but not as much as texting. While consumers have been quick to embrace mobile commerce, many people have not found enjoyable experiences through their smartphones. Poor experiences have driven some consumers away from mobile commerce, but not all have abandoned the idea.
Mobile commerce appears active among iPhone consumers
The report suggests that iPhone users spend more time on mobile activities than Android users. This could translate into iPhone users being more active in the mobile commerce space, but many mobile commerce platforms are based on the use of NFC technology, which is not supported by Apple devices. There are alternatives to NFC, of course, that have made mobile commerce more accommodating to iPhone users, but these alternatives are not as popular as the conventional NFC-based platforms.
