Tag: mobile commerce retail

American Eagle Outfitters makes it into the Keynote Systems top 10 out of 30 sites.

The teen fashion retail chain, American Eagle Outfitters has seen a considerable jump in the performance of its m-commerce website particularly because of its successful load completions and rapid loading time.

The website was recorded to have an average load speed of 11.23 seconds for its homepage.

Until the most recent Keynote Mobile Commerce Performance Index ranking was released, American Eagle Outfitters Inc. had never been included among the leading performers. This changed in the latest report, which included the statistics for the week that ended on April 7.

The retailer’s m-commerce performance rank leapt up by 9 positions due to some important changes.

This marked the first time that the retailer made it into the top 10, as it ranked tenth out of the thirty sites that are included on the index. This favorable ranking was achieved after the site’s m-commerce homepage loaded at an average rate 11.23 seconds. That same page was able to load successfully and completely 99.87 percent of the time.

When these two figures were brought together using the Keynote m-commerce ranking system, it scored the company a 741 out of a possible 1,000. The progress that the retailer made with their website performance was explained by one of Keynote’s mobile performance experts, Venkatesh Giri, who said that “American Eagle cut down extra page objects and optimized its site for a better mobile experience,” going on to explain that “Its mobile home page is serving up 30 objects which add up to 220 kilobytes.”

The retailer has been applying a number of design techniques for m-commerce websites that are known to be helpful in boosting performance. Cutting back on objects was a start, but they also used sprite files for all of the icons and images on the page, which allowed them to be saved as one, reducing server calls and therefore the time needed to load the page.

Giri said that slashing the number of unnecessary objects on an m-commerce page without sacrificing the functionality and look of the site is one of the most critical elements of optimizing for smartphones and tablets.

Nordstrom has launched digital storefronts to accommodate mobile shoppers.

Long-time American fashion retailer Nordstrom has stood the test of time again and again due to the company’s fashion-forward thinking, and is now readying itself for a mobile commerce future.

Mobile technology could pave the way for a new digital shopping world.

Mobile commerce is becoming more prominent in the retail market, not just in terms of online shopping but in-store shopping, as well. With more and more consumers using smartphone devices, Nordstrom, one of the oldest department stores in the U.S., has every intention of appealing to the interests of these tech savvy consumers, now and in the future.

The next 30 years will be about appealing to the interest of consumers, in which mobile commerce will play a large roll.

If merchants want to please customers, they’ll need to stay on top of the latest trends, do what they can to predict the desires of consumers and satisfy them. According to Blake Nordstrom, the president of Nordstrom and the great-grandson of the company’s founder, John W. Nordstrom, although retailing will be different in the future, “there still will be customers who desire fresh new product. What that product is, how we satisfy the customer, that’s open.”

What will the future of retail look like? Nordstrom believes that aside from a more digital shopping experience that may include parametric technology that can provide consumers with a good idea of the way clothing may look and fit on their particular body type, without them having to try it on, current cash registers will no longer be around.

Instead, he says, “We see the future of point-of-sale as completely mobile.” Where the actual shopping takes place won’t matter so much as time goes on. Nordstrom believes that shoppers will use the most convenient platform to conduct their shopping. This will make it very important for mobile commerce to be implemented in-store.

Retail analysts foresee a big change in purpose for brick and mortar stores. Instead of their current role, they will provide a more sensory focused experience. Customers will physically interact with the items they are interested in purchasing, which they can buy remotely and have these products shipped.

Mobile commerce technology continues to be upgraded and developed and Nordstrom is ready to embrace a smartphone-friendly retail future.