While the iPhone has always been the top smartphone for shoppers, its share is declining.
Traditionally – if one can use that word in the young world of mobile commerce – the largest number of sales have, by far, come from iPhones and iPads, whose owners have made far more and far larger purchases over their mobile devices than their Android gadget using counterparts.
However, this trend is shifting and over the last year, Android has gained a lot of ground in m-commerce sales.
In fact, recent data that was used in a report put out by BI Intelligence has shown that Android is rapidly closing the mobile commerce sales share gap in a number of different ways. The report examined a number of the trends that have occurred since the last holiday shopping season and has discovered that there have been notable changes in the average order value (AOV), the conversion rate, and the order share when it comes to mobile devices on these two most popular platforms.
These mobile commerce trends are important as they help to guide marketers and retailers in targeting their experiences.
The report indicated that Android is closing the m-commerce sales gap quite quickly. Among the ways in which serious changes were made over the last year are the following:
• Average order value – The average AOV over Android phone was $120, which was much closer to the average iPhone order at $129. The gap between tablets didn’t appear to shrink in any meaningful way.
• Conversion rate – Monetate stats showed that there was a 0.7 percent conversion rate with Android visitors, which was lower than the iPhone rate of 0.9 percent, but that was much closer than last year.
• Order share – About one in five sales on the Custora m-commerce platform was from Android based devices, a notable increase, particularly as the share from iPhones dropped at the same time.
The mobile commerce report also indicated that as Android becomes a more important commercial platform, it is not only taking a larger share of the space previously occupied by iOS based devices, but it was also seen to have been taking up more of online shopping as a whole.
BWild |
November 18, 2014
A recent survey from SITA has shown that smartphones are being used by travelers in Mexico more than globally.
The results of a new survey from SITA, the specialist in air transportation IT technology, have been released, showing that Mexican air passengers are using their smartphones and other forms of mobile technology in order to improve their experience as they travel.
The results of the 2014 SITA/AIR Transport World Passenger Survey offered considerable insight.
It showed that among passengers from Mexico, 89 percent carried mobile technology such as smartphone with them when they travel. This is notable, as the global average was recorded to be 81 percent. Moreover, Mexican travelers are also continually seeking new ways to be able to use their favorite devices for various purposes throughout the length of their travels. There were approximately 1,300 people who participated in the survey throughout the Americas.
The mobile technology survey looked into a number of different aspects of device use among travelers.
It examined check-ins via smartphones and found that in Mexico, it is likely that within the next two to three years, the use of that service will nearly double. At the moment, 31 percent of passengers in the country are already using mobile devices to check in, but 61 percent of the participants said that they were likely to use it more often in the future.
Among the respondents from Mexico, 76 percent said that they would be using mobile boarding passes in the future. The current rate of usage is registered to be 54 percent. Moreover, among Mexican passengers, 58 percent said that they would be interested in using their smartphones for purchasing airline tickets as well as other services that are linked to travel in some way. The regional average, on the other hand, was only 48 percent.
The SITA Latin America vice president of sales, Alex Covarrubias, spoke in Cancun at the Airports Council International Latin American-Caribbean Annual Assembly with regards to the results of the mobile device usage research, and said that “SITA’s survey highlights the positive influence that mobile technology is having on Mexican passengers’ travel experiences.”
