Tag: mobile commerce trends

According to the latest Hipcricket survey, this channel will show its true value before the end of the year.

Although the holiday shopping season has become synonymous with crowded malls and waiting in tremendous lineups once the perfect items have been found, mobile commerce is predicted to begin a sizeable change in this tradition, this year.

The prediction is that many more shoppers will be looking to their smartphones and tablets to skip the lines.

Moreover, shoppers will also be using mobile commerce to be able to hunt for the products that they want and find the best prices so that they can buy them in store, reducing the amount of time that they will actually spend going from one brick and mortar store, so that they can beeline to exactly what they want. Not only will they be purchasing gifts over smartphones and tablets but they will be finding them and tracking them down before buying them in person.

This is according to the latest mobile commerce data that has been released by Hipcricket.

The Hipcricket study has shown that 53 percent of the participants in its holiday shopping study intend to spend a larger amount over mobile commerce in 2013 than they did at the same time in 2012.

The report stated that “Hipcricket survey data shows that 42% of respondents will shop more on mobile devices this holiday season compared to 2012. This means that the total number of mobile purchases should increase significantly, as the survey also found that in the past six months, close to 59% of smartphones users made at least one purchase on their device.”

It also went on to say that mobile commerce will contribute to the overall sales made in over different channels from traditional online shopping (over desktops or laptops) and in store. They said that there will be two ways that smartphone and tablets will be contributing, and that is a driver of sales, as people shop over the devices themselves, and as a research tool that will send people directly into the stores or to their traditional computers where they will complete the transaction based on what they found on the smaller screens.

Following the latest smartphone friendly efforts by the retailer, it has made tremendous leaps forward.

Sears has announced that it is enjoying considerable rewards in mobile commerce after having made a number of improvements to its overall experience to help to make the user experience “faster, more personalized and require fewer steps to check out.”

This has allowed the company to see a notable rise in its conversion rates over this channel.

It is also a very important accomplishment for the retailer, as holiday shopping is coming up very soon and the importance of mobile commerce this season is expected to be more important than ever before, this year.

The retailer has experience considerable improvements in conversions, visits and even the average order value.

According to one of the Sears online marketing chiefs, Imran Jooma, “We have seen improvements in visits, conversions, average order value and especially our Shop Your Way member engagements.” Jooma went on to explain that many of the improvements are being attributed to the various mobile commerce experiences that the company has been rolling out over the last few months.

Jooma stated that these mobile commerce experiences “provide a fast, cleaner and easier-to-navigate mobile shopping experience.” He also added that these include better m-web experiences as well as those through apps for the Sears and Kmart Shop Your way feature.

The Gilt flash sales website has also reported that it has experienced similar improvements in its mobile commerce conversions which have been driven by exclusive content, device specific examples, and a larger degree of personalization. In Gilt’s own efforts in preparation for the holiday shopping season, it has revealed that it intends to give a boost to the tempo of its sales made exclusively over smartphones and tablets, in order to build a greater degree of hype for shoppers using this channel.

The most recent industry data has revealed that almost three out of every four shoppers that owns a smartphone device intends to use mobile commerce as a part of their holiday shopping experience. Primarily, they mean to use the devices to help them to research the gifts that they are seeking to purchase.