Tag: mobile commerce trends

The sales from the first half of this year have already managed to exceed all of those from last year.

According to data released by Affiliate Window, there have already been more mobile commerce sales in 2013 in the first half of the year than there were in all of 2012.

This, according to the latest report from the performance marketing company on these transactions.

Affiliate Window is a performance marketing company. The report that it issued regarding mobile commerce sales showed that among all of the sales that it is experiencing at the moment, 20.89 percent are now originating from smartphones and tablets. This was a notable increase over even a month beforehand when that same figure had been 18.16 percent.

The growth in mobile commerce transactions was even more significant when compared to January.

The report issued by the company also showed that in January 2013, the number of transactions had been far lower than in the last month of the report. In January, it had been more than 6 percent lower than it was in June.

Mobile commerce is playing a rapidly growing role in online shopping and is representing an increasingly large share of those sales. In June, it had a share of 8.52 percent, while in May it had been 7.5 percent. This represents the first time that sales originating from smartphones have ever had a share of the online shopping market that was greater than 8 percent.

Moreover, the report also showed that for the first time since March 2011, the share of the traffic that was originating from iPads had fallen below the share that was originating from the iPhone. That said, tablets as a whole are still being seen as a much larger contributor to shopping. They represent a much larger share of the transactions occurring online.

Equally, Affiliate Window recorded that the conversion rates that it is experiencing have plateaued at just a little bit more than three percent across both tablet and smartphone devices. The second half of this year should prove to be very interesting in terms of defining trends that can be compared with those from previous years.

Brands are being advised to look to this channel in order to help to considerably increase their sales in that country.

According to a Draftfcb China global study, the adoption of mobile commerce by brands and companies could help them to double or even triple the sales that they are experiencing over the short and medium term future.

The research looked into the data collected by a study in which there were participants from 8 regions.

Participants in the survey lived within one of eight major global economies and were aged from 18 to 64 years old. It was conducted in the second half of 2012 and there were 8,000 respondents to the mobile commerce survey. The countries included the United States, the United Kingdom, India, South Africa, Brazil, Germany, China, and the Middle East.

The results indicated that China was an extremely important player in the mobile commerce ecosystem.

The survey indicated that among the respondents from China 57 percent of smartphone owners would purchase any type of product using their devices. This was considerably higher than the global average, which was 49 percent. Chinese consumers have become a very important part of smartphone retail shopping, as they live in one of the economies in which the penetration of these devices is the greatest.

The study showed that China possesses the most active mobile commerce market. In fact, people in that country use their smartphones for more functions overall than in any other country or region represented in the survey. Overall, smartphone users from China were conducting 4.9 different types of activities on their devices every day. Comparatively, the United States was in second place at 4.7 percent, and India conducted 4.4 activities per day.

The research indicated that mobile commerce provides brands with access to most cities in China, even when their stores or products don’t actually have a physical location within them. It also stated that this helps to explain why some of the most common smartphone shoppers are individuals residing in the smaller cities and people in Generation Y, the most digital of all of the adult demographics.