Tag: mobile commerce trends

Research in the United Kingdom has shown that smartphone shopping is considerably on the rise.

Absolute Digital Media’s online marketers have conducted an analysis of eMarketer data and have discovered that mobile commerce sales in the United Kingdom are expected to make up 26.5 percent of overall online sales by 2017.

The company published a report that has provided a great deal of digital sales insight.

The article that was published was entitled “Mcommerce Takes 15% of UK Retail Ecommerce Sales”. What it showed was that digital sales, such as online and mobile commerce, in the United Kingdom, are making up a larger proportion of total retail sales than is the case in the majority of countries worldwide. It is expected that smartphone and tablet based sales, alone, are expected to reach £6.61 billion.

The research went on to reveal a great deal more about mobile commerce and its impact on shopping overall.

For example, it was predicted that the sales would make up 11.5 percent of total British retail sales by the end of the year. This, compared with the 10.2 percent, which was the figure last year. eMarketer had predicted that among digital shoppers, 58.3 percent will browse or research the products that they are considering this year.

Using this data, the Absolute Digital Media marketers, who work at length in the retail sector, have looked more deeply into what the figures mean in a practical sense. In their article, they wrote that “The UK has always had relatively high online shopping rates, but it’s interesting to see such a sharp growth specifically in mobile sales. It highlights the importance for those in the retail industry to ensure their websites are optimized for mobile, smartphone and tablet devices in order to take advantage of this.”

The data from the eMarketer study has made it clear that there is a great deal of importance in retail for mobile commerce. This means that companies that wish to succeed will need to focus on making sure that they use the right marketing strategies and that they provide the right optimized online experience for people who are looking into products by way of their smartphones and tablets.

The latest projections from Gartner have revealed that computing anytime and anywhere is impacting buyer choices.

According to the most recent forecasts that have been made by Gartner, mobile commerce is having a considerable impact on buyer behaviors and it predicts that it will have a considerable impact on the shipments of traditional PCs that will be seen from now on.

The report from the company showed that consumers haven’t slowed down their rate of spending.

Instead, the report indicated that consumers have shifted their focus toward mobile commerce instead of stopping the purchasing of the devices. It showed that tablet shipments will be increasing by 67.9 percent this year, bringing them to the point that 202 million units will have been sold.

This mobile commerce shift will occur at the same time that there will be a sudden drop in PC sales.

The considerable decline that occurred in laptop and desktop sales that was already recorded in the first quarter of this year is only the start of a trend. It is the result of a change in consumer preferences. They are more able to meet their wants and needs using mobile commerce instead of through traditional computers. This also indicates that there will be room made for new products that will be reaching the market shelves throughout the second half of the year.

The combined shipment of PCs, tablets, and smartphones, worldwide, are expected to reach 2.35 billion units by the beginning of next year. This represents an increase of 5.9 percent over 2012. The market is, however, being driven primarily by smartphone and tablet sales. To a smaller degree, it is also being driven by ultra-mobiles. PC shipments, on the other hand, were on the decline, instead.

According to the Gartner research vice president, Carolina Milanesi, said “Consumers want anytime-anywhere computing that allows them to consume and create content with ease, but also share and access that content from a different portfolio of products. Mobility is paramount in both mature and emerging markets.”

This makes it very important for businesses to begin their own focus on catering to consumers through mobile commerce, as this will be the device that many will be using in order to shop.