Tag: mobile shopping

UA Shop will provide consumers with a personalized mobile shopping experience.

Popular sports apparel maker Under Armour has announced the launch of its first mobile shopping app, which has been built on the Under Armour Connected Fitness platform and designed to improve and personalize the consumer shopping experience. Called UA Shop, the mobile commerce app will tie into the company’s digital fitness apps, integrating data from the brand’s fitness platform, which includes its own apps and websites that track diet, exercise, sleep and other activities related to health and fitness, reported The Baltimore Sun.

The UA Shop application will provide product recommendations based on fitness tracking data.

According to Under Armour, the digital fitness data will allow for UA Shop to create a personalized shopping experience for every consumer that is based on his or her previous purchase history, workout history and athlete inspiration.

The app will recommend products based on the individual user’s specific fitness tracking data. For instance, a consumer who lives in a cooler climate and who enjoys hiking may be recommended products such as an Armour outerwear or baselayer. On the other hand, a consumer in a warmer climate who has recorded several runs via the MapMyRun app may be provided with running footwear or UA CoolSwitch apparel options.

Under Armour’s mobile shopping app is one-of-a-kind.

According to the company, its UA Shop retail app is the only one on the market directly connected to the health and fitness data of over 170 million digital fitness members.

Under Armour’s senior vice president of revenue, Jason LaRose, said in a press release that “UA Shop is the next step in our connected fitness evolution as Under Armour becomes a true Math House.” LaRose added that “This app was created to maximize our digital platform and complement our existing in-store experiences by bringing consumers a way to find the products they want, when they want it.”

Presently, the mobile shopping app is available exclusively to iOS users and can be downloaded from the Apple App Store. That being said, the company has said that UA Shop will also become available to Android users and should be heading to the Google Play store soon.

Report finds more consumers than expected turn to their mobile devices to handle the bulk of their shopping activity.

According to a fourth-quarter 2015 Mobile Wallet Report from Nielsen, 37 percent of participants said their purchases begin with mobile commerce over one-quarter to half of the time. Considering many American’s own smartphones and these devices have become an important part of their daily lives – functioning as a constant companion and information resource – it only makes sense that most people who own these devices would use them as a research tool prior to making a purchase. That said, consumers don’t limit their mobile shopping practices to only smartphones.

The report found that there are many tablet shoppers as well.

The results of the study revealed that 72 percent of mobile shoppers research an item on their smartphones before buying. What’s more, 70 percent check the price of an item and 60 percent use a store locator to find the store where they can purchase the product that they want.

However, the report also discovered that consumers rely on tablet commerce, too. While not used nearly as frequently as smartphones for locating a store (a mere 31 percent to the smartphone’s 60 percent), when it comes to researching an item before purchasing it, 66 percent of respondents said that they used tablets, with 57 percent using tablets for checking the price of an item.

Yet, interestingly, when it comes to making an actual purchase via a mobile device, more respondents made purchases via their tablets than smartphones. For instance, 28 percent of participants purchased a service via their tablet compared to 21 percent of participants who used their smartphone.

When engaging in mobile commerce, certain factors are important to the consumer’s experience.

Nielsen’s report also examined “Factors that are important when shopping on mobile Q4 2015” and – not surprising – found that 62 percent of mobile consumer who took part in the study want a highly visual experience and want to be able to view product pictures above all else when using their smartphone for shopping. Shoppers (48 percent of respondents) also want mobile-friendly websites, while 44 percent of participants said that it was also very important for there to be a product description.

Based on these findings, it’s clear that the mobile commerce trend is growing; giving marketers and advertisers who want to reach their desired target market, new opportunities to do so.