Tag: mobile shopping

Cyber Monday breaks sales records across the board

| December 1, 2012

 

Cyber Monday mobile commerceCyber Monday the most successful day in retail history

Cyber Monday has come and gone and left the retail industry rejoicing what has become one of the most successful holiday shopping weekends ever. Retailers saw record sales on Cyber Monday as shoppers flocked to e-commerce sites to make purchases online. According to IBM Digital Analytics Benchmark, online sales this year rose by 30% over what they had been on Cyber Monday in 2011. IBM suggests that Cyber Monday has become the most successful online shopping day the retail industry has ever seen.

Consumers flock online for major deals

Consumers did not just use their computers to buy products online, many of them also turned to their smart phones and tablets. Mobile devices accounted for a significant portion of the sales that retailers saw on Cyber Monday. Indeed, many retailers sought to engage consumers through various mobile commerce efforts that offered deals specifically to those that made purchases using a specialized application or a smart phones or tablet.

Mobile sales soar due to the efforts of retailers

Part of the success that retailers saw through their online platforms comes from the fact that they did not actually wait until Monday to begin providing deals. Traditionally, retailers wait until Cyber Monday arrives to begin offering online-only deals. This year, however, many decided to introduce these deals on Thanksgiving and Black Friday, hoping to take advantage of the holiday shopping buzz. This proved especially successful among mobile consumers who were eager to use their devices to find products they were interested in.

Consumers still have time to benefit from mobile commerce initiatives

Though the most significant holiday shopping weekend of the year has come to an end, mobile commerce is still expected to play a major role in the remainder of the holiday season. Consumers have plenty of time to continue shopping before Christmas arrives and they will also be able to take advantage of the deals offered by retailers as that day draws nearer.

Mobile commerce applications perform well on Thanksgiving and Black Friday

| November 29, 2012

 

Mobile commerce report shows increase in mobile app use

By now, it is no secret that mobile cMobile Commerce Reportommerce had a strong showing during the Thanksgiving and Black Friday shopping weekend. A multitude of retailers put intense focus on mobile consumers this year in the hopes of engaging these people in various mobile commerce platforms. Onavo, a mobile data compression firm, has released information concerning which of these platforms performed the best during the shopping weekend. The company tracked the performance of these platforms that were put to use by some of the largest retailers in the world.

Report shows Best Buy saw greatest increase in mobile commerce traffic this year

According to Onavo, Groupon remained the most used mobile commerce application during the holiday shopping weekend. Best Buy, however, saw the largest increase in overall commerce on Black Friday. Use of the company’s mobile commerce application shot up by almost 600% on a single day. The Best Buy application was followed closely by one from Wal-Mart. A mobile commerce application from Kohl’s saw an increase in use of over 300% on the same day.

Report accounts for iOS platform only

Notably, Onavo’s report accounts only for iPhone users, thus physical payments made with a mobile device are not represented. The Android platform is currently the only mainstream mobile operating system that supports NFC technology, which facilitates mobile payments for physical products. The report also does not account for the mobile commerce activity that came from consumers with Android devices. These consumers are estimated to have accounted for a major portion of overall mobile commerce activity during the holiday shopping weekend.

Consumers continue to become more comfortable with mobile commerce

Mobile commerce continues to grow in popularity amongst consumers. Retailers have been working to raise the awareness of mobile commerce for several months, hoping to engage a relatively new audience of tech-savvy consumers. These efforts seem to have paid off and may have established a foundation upon which retailers can build more engaging mobile commerce venture for the future.