Tag: mobile tech

Samsung swaps mobile tech chiefs in the face of struggles

For the first time in 6 years, the consumer electronics giant has made a change in this critical position.

While Samsung has not at all seen a stoppage in its mobile tech sales, and while it continues to be one of the top smartphone manufacturers worldwide, the company has been facing some sizeable pressures on its business, particularly from competition such as Huawei and Xiaomi.

As a result, the company has changed its mobile communications president as it develops a new strategy.

This is the first time in six years that the company has changed the head of its mobile tech. This means that JK Shin, a 59 year old who has been holding that position for over half a decade, will be on his way out. He is being replaced by Dongjin Koh, who is 54 and was previously the head of mobile Research and Development for the company. He was the one at the wheel when Samsung developed Tizen, its own mobile operating system. He was also leading the way with the Samsung Pay mobile payments platform for which the company has high hopes.

This change in mobile tech leadership doesn’t mean that Shin will be stepping completely out of the company.

Samsung New Mobile Tech ChiefInstead, this is being considered as a shuffle within the company instead of one leader stepping up while another leaves altogether. Shin is exceptionally experienced as an executive within this market. He is behind the rise of Samsung’s smartphone business and at the same time, he is also the one who was in command as the more recent challenges fell into place.

For Shin, this will mean that he will be stepping out of the day-to-day mobile technology operations of the company. He will be focusing his attention on tasks of a more long-term planning nature. His goal will be to come up with a strategy that will allow the company to rebuild and rejuvenate its mobile business, which has been struggling to see the type of growth that it has experienced in the past.

It is also important to point out that mobile tech leadership wasn’t Shin’s only role in the company. He was, and remains, the co-CEO of Samsung Electronics. Clearly, this move is not being made to remove him from the company, but rather to freshen its perspective.

The latest mobile technology isn’t enchanting all consumers

Some people feel that older smartphones offer them everything they need and are holding off upgrades.

The mobile technology industry’s smartphone segment is watching its sales slowing and it has been trying very hard to help to make sure consumers burn through their present devices as fast as they can so they will replace them with something new.

However, there is a chunk of the consumer market that isn’t interested in all the latest bells and whistles.

Despite the fact that carrying older forms of mobile technology, such as smartphones that are older than a couple of years or so, there is a sizeable group of consumers who aren’t taken in by all the efforts the smartphone industry is making to try to push them to drop their old tech in favor of larger screens, touchscreens without physical keyboards, or even non-flip phone designs. There are many different reasons that people are choosing to hang on to their older devices instead of upgrading – even when their mobile providers try to woo them with great upgrade deals in order to stick around with them for another year or two.

Many people find that they reach the point that they know and love the mobile technology they have.

Mobile Technology not impressing consumersThese individuals find that their devices perform all the tasks they need to complete and it stops them from handing even more of their lives over to a device they must carry around all the time.

The truth of the matter is that over 90 percent of smartphone owners change models within every span of two years. This, according to Ramon Llamas of IDC mobile phone trend tracking research firm. That said, there is a small but meaningful percentage of the population that is hanging onto their phones for three, four years or more.

While some people don’t want their devices to be as large as today’s typical offerings, others say that they aren’t actually all that impressed with the features currently being offered and they don’t see any reason to sign on to a new contract or hand over hundreds of dollars when their current mobile devices are still working.

Eventually, all mobile technology does need to be replaced in order to keep up with current standards, but it will be interesting to watch the replacement rates over years to come, and to see if people continue to want the latest or if they begin to hang on to what they already have as the novelty of novelty wears off.