Tag: mobile wallet

Vibes has now announced that it will be providing those capabilities to the Universal Behavior Exchange.

Mobile marketing firm, Vibes, has announced that it will be providing the Universal Behavior Exchange (UBX) from IBM with new capabilities for mobile wallet and advertising within that platform.

This should make it easier for marketers to be able to connect data throughout their various solutions.

The addition of the mobile wallet and marketing capabilities is meant to simplify and expand the ability of marketers to engage with their customers and understand their wants and expectations in the moment. Through the UBX at IBM, Vibes will make it possible for marketing firms to be able to boost their visibility into important data for their campaigns running over smartphones and tablets. This will make it possible to boost their conversion rates and enhance the experience for consumers throughout their shopping journey.

This improvement should be felt through everything from a mobile wallet to push notifications.

By way of the UBX platform, the mobile marketing platform from Vibes has been integrated with a range of the different existing mobile commerce offerings from IBM. This will make it possible for marketers to benefit from the following:

• Customizing their mobile marketing campaigns at scale through the IBM Campaign feature in order to allow for targeted text messages, offers over mobile payments services, and others. This could improve the seamlessness of the experience for a much more natural shopping journey.
• Bring behavioral insights and data from e-commerce and m-commerce websites together through IBM Digital Analytics by way of all mobile marketing touch-points. This could provide a more complete understanding for considerably improved campaigns moving ahead.
• Take advantage of the IBM Marketing Cloud in order to gain email insight for improved communication with customers by way of smartphones and tablets so that targeted mobile wallet offers (using Android Pay and Apple Wallet) will be able to be delivered through email Manage. This will also make it possible for IBM Engage Mobile to be used for sending push notifications based on the behavior, data, and business rules of consumers.

One of the major providers of Android based smartphones in the United States may be entering into mobile payments.

According to recent reports and rumors that are becoming increasingly widespread online, LG Electronics is in the midst of an effort to develop and launch its own native mobile wallet app.

These headlines have come into the spotlight after the company made a trademark filing for names suggesting payments.

The names that have caused speculation about a native mobile wallet from the company are “G Pay” and “LG G Pay”. These trademark filings were made both in South Korea and the United States, according to a number of reports including ETNews from South Korea. The trademark claims were apparently for functions that were “related to data transmission” with regards to both smartphones and smartwatches.

There have also been a number of others steps taken by LG that suggest a potential mobile wallet.

Among the moves that LG has taken that indicate that it is interested in stepping into mobile payments include the Watch Urbane LTE smartwatch from the company which includes NFC (near field communication) technology. This is the same tech used by a large number of the mobile payments platforms that are already in existence. This would make it possible for devices to complete transactions at a checkout counter.

Also a component of the speculations was the statement made by Kim Jong Hoon, the director of LG Electronics, when he said that the company had been considering an expansion into smartphone payments at a media conference this month for new hardware from the company.

This would make LG the fourth launch of a mobile wallet in the United States from a major company, since 2014. The primary competition that LG will be facing within this sector is likely from Google and its Android Pay. The reason is that because LG’s devices are Android based, it would give consumers the choice between the two apps. Moreover, it could even be that both of those mobile apps could come pre-installed on the devices. Therefore, consumers would be most likely to choose from between the two applications that are already there, as opposed to downloading an alternative.