Tag: nfc technology

Survey shows device obsession is helping mobile commerce thrive

| December 17, 2014

Survey highlights the changing behavior of consumers that have become dependent on mobile technology

Deloitte, a leading professional services firm, has released a new survey highlighting mobile consumer behavior. The survey suggests that people in the United States are becoming increasingly obsessed with their mobile devices. Approximately 90% of consumers check their devices within the first hour of being awake and 23% look at their devices up to 50 times throughout the day. This growing dependence on mobile technology is spurring the evolution of commerce, making it more mobile-centric.

Growing awareness of mobile technology is making consumers more comfortable with shopping on their smartphones and tablets

The survey shows that people are becoming more informed about the price of mobile devices and data services offered by major carriers. As such, they are finding better deals and becoming more resistant to marketing campaigns that highlight unattractive service deals. Growing comfort with mobile devices is leading consumers to dabble in mobile commerce and payments. More people are shopping online from their mobile devices, opting to use their smartphones and tablets to purchase products from retailers.

In-store mobile payment support is lacking among retailers, despite strong interest in mobile commerce and mobile shopping

Mobile Commerce - StudyWhile consumers are showing interest in using their mobile devices to shop online, the survey shows that in-store mobile payment support is currently lacking. Many retailers are willing to support mobile shopping online, but will not do so in their physical stores. Introducing mobile payment system to physical stores can be a costly venture and some retailers are not yet convinced that mobile commerce is a worthwhile investment.

NFC technology continues to play a major role in the mobile commerce market and NFC-enabled devices are becoming more common

The survey shows that 31% of consumers with NFC-enabled mobile devices have used their device to make a payment in the past month. NFC technology currently makes up much of the backbone upon which mobile commerce is based. NFC-enabled devices have become quite common in the United States and have helped consumers become more involved in the mobile commerce space.

New mobile commerce service set to launch in Taiwan

| December 11, 2014

Gemalto partners with Chunghwa Telecom to launch new mobile service for consumers

Gemalto, an international digital security firm, has announced that it has partnered with Chunghwa Telecom, the largest telecommunications operator in Taiwan, to launch a new mobile commerce service. The service will be based on NFC technology, allowing users to participate in contactless payments from their mobile devices. The launch of this new service is being supported by MasterCard and four of Taiwan’s leading banks.

Mobile commerce continues to gain momentum in Taiwan as mobile device ownership rises

Mobile commerce has become quite popular in Taiwan, largely due to the growing smartphone penetration. More consumers than ever are beginning to use their mobile devices to conduct the business of their daily lives. Shopping online from a mobile device is becoming a common practice among consumers in Taiwan, and a growing number of people want to use their mobile devices to make purchases in physical stores. As such, the demand for new mobile commerce services has been on the rise.

Consumers can use mobile service to pay for goods and services, including public transit

Taiwan Mobile CommerceThe new service will be making use of Gemalto’s UpTeq Multi-tenant NFC SIM, which can be used to give most mobile devices NFC capabilities. The services will allow Cunghwa Telecom’s customers to pay for goods and services, including the fare associated with public transit systems. These payments can be made by swiping a mobile device near an NFC reader, which will collect information and authenticate a transaction.

Gemalto will work to make NFC-based mobile payments more secure than they have been in the past

NFC technology has formed the backbone of mobile commerce for several years. There have been security concerns regarding the use of this technology, however, as mobile commerce has become a popular target for some malicious groups. NFC can be exploited to access consumer financial information, but Gemalto has extensive experience in security matters and ensuring that this information is not compromised. The company may be able to help make the new mobile commerce service secure and popular among consumers in Taiwan.