Tag: qr codes

Reaching consumers once they’ve walked into your shop.

If you’re expecting your mobile commerce strategy to simply be a version of your e-commerce efforts, only suited to a smaller screen, then you will be missing the majority of the opportunities that are available to you through this channel.

The smaller screen is just the jumping off point, since it makes sure that your content is accessible.

In the United States – which isn’t even the mobile commerce world leader – there is double digit growth being seen in this sphere. It has been predicted that by 2015, the marketplace will be worth almost $300 billion. So it is important for retailers and merchants of all kind to make sure that they are making proper use of this channel, and aren’t missing out on tremendous opportunities.

The key to m-commerce is the fact that it is (obviously) mobile. Instead of reaching consumers while they are sitting at home or at work, retailers can connect with them no matter where they are or when it is. This includes when consumers are actually within the physical store locations. Why is this important? Most retailers would think that once they’ve drawn the consumers into their stores, then their marketing has worked. Job done.

However, if you stop there, then you’ve stopped showing your customers why they should choose you over the competition.

Why does that matter when they’re already in your store? Because a consumer with a smartphone can wander into your shop, look over a product, and then use the mobile device to comparison shop with other merchants, you need to take actions to make your offers more attractive than what can be found online.

In-store mobile commerce has, therefore, become a vital part of an overall marketing strategy. What it means is that advertising and promoting over the mobile channel doesn’t necessarily need to be done with the online shopper in mind. Instead, it fuses brick and mortar retail with the virtual world, so that technology can help to make sure the shopper in the store actually makes a purchase.

There are a full range of techniques already being used for in store mobile marketing, ranging from location based offers that send discounts, coupons, and other promotions to consumers that have entered the shop, to the use of QR codes, simplified mobile payment transactions, self checkouts, and other features for savings and convenience.

Movaluate turns to NFC and QR codes to cut down on waste

Movaluate, a company specializing in promoting the re-use of old smart phones and mobile devices, has launched an ambitious new initiative that aims to get people to sell their old smart phones rather than just throw them away. The company has begun giving away from NFC-QR tags that, when scanned, can instantly determine the market value of a smart phone. The information provided to the consumer through these tags is meant to give them an idea of what they can gain from selling their old mobile devices.

New campaign allows consumers to determine the value of their smart phones

The new campaign from Movaluate is meant to raise awareness of the rising value of smart phones. More mobile services are emerging that can only be accessed through smart phones and other advanced devices. The availability of these devices is high, but many consumers have yet to justify the purchase of such technology due to its high cost or the fact that they must commit to a usage contract to obtain a smart phone. The second-hand market can be a viable place to find a smart phone without having to pay a large amount of money upfront.

Old technology presents environmental risks

Old smart phones present a fairly significant environmental problem. Many consumers simply discard their old mobile devices when they purchase a replacement. These devices are not made out of biodegradable components, however, and can even release toxins into the environment, poisoning soil and wildlife. By recycling or selling old smart phones, the environmental implications of discarding these technologies can be mitigated significantly.

Campaign may help consumers get their hands on smart phones

Through its new NFC-QR tags, Movaluate aims to help consumers get a fair market price for their mobile devices. The tags can be easily accessed by devices with a barcode scanning application or an NFC reader. This campaign may help increase people’s access to new mobile devices, in the long run, while also helping protect the environment from dangerous technological waste.