Tag: quick response codes

The near invisible quick response barcodes are looking for Chinese local investors and partners.

Israeli startup, Visualead, has just announced that it has launched its near-invisible QR codes in China, and that it is now looking for investors and partners in that country.

These barcodes are unique because of the fact that they are nearly invisible but highly scannable.

This helps marketers to overcome their current concerns with the fact that QR codes take away from the visual appeal of their advertisements. Visualead’s launch in China has been a very strong one as it began its entry to that market by becoming the winner of the Growth Stage Competition at a worldwide mobile internet conference last week.

The near invisible QR codes company is very positive about its launch in China and its successes so far.

According to Uriel Peled, the CMO of Visualead, “It’s very exciting”. Now that the company has won a quite a notable award, it intends to continue to make a big splash in the country by helping brands, marketers, and others to apply its QR codes technology in order to be able to improve communication between them and consumers in China.

Visualead was first launched in January. It functions by giving everybody the chance to generate QR codes through the uploading of a photo onto the website, merging the image and the barcode together. This is considerably different from the older versions of the barcodes which were limited to a black and white square made up of pixels.

The benefit of the Visualead nearly invisible barcodes, says the company, is that their highly improved visual appeal will help to encourage consumers to scan them. This is because they are more attractive and are therefore more likely to build engagement with the people who see them and who carry smartphones.

Though the generation of the QR codes is a part of a free service, Peled has said that the company has intentions to broaden its premium service. That is a paid version geared toward small businesses and enterprises, which can buy their barcodes for use on virtually any kinds of print materials, including retail products, banners, and brochures.

By scanning the barcodes, they will be able to receive the times, instantly.

The participants in the 36th annual Fifth Third River Bank Run in Grand Rapids, Michigan, will be able to use QR codes to help them to obtain their unofficial times when they run on May 11, this year.

It was just announced by the race officials that the smartphone friendly barcodes would be available.

The announcement explained that runners in the race will be able to use their smartphones to scan the QR codes after they have crossed the finish line. This will allow them to instantly view what their unofficial results were when they ran the race. They will then be able to take those times and share them on their various social media profiles.

The QR codes could help to add a new level of excitement and achievement for the runners.

According to the race officials, the results for the River Bank Run will be posted for access using the QR codes, no later than 4pm on the day of the race. This will help to decrease the amount of time that the runners will need to wait in order to see how they did.

Beyond providing immediate unofficial time results at the finish line, the participants in the 25K will be able to bring their smartphones with them throughout the length of the event so that they will be able to scan QR codes after they have crossed the various timing mats at the 6.77, 7.75, and 12 mile marks so that they can share updates with those who are watching, supporting and cheering them on.

QR codes have been increasingly used in various types of sporting experiences and events. They are being used for everything from check-ins to demonstration videos, and even to make donations when the event is for a charitable cause. As the barcodes are becoming increasingly recognized by smartphone users, they are being seen as a very cost effective and practical tool for sharing information, particularly where signage would be challenging and where space limitations for the amount of information are a concern.