Tag: quick response codes

QR codes on sushi help to mark partnership milestone

qr codes shushi partnershipThe barcodes are being used to celebrate the latest achievement between Moshi Moshi and the MSC.

The first sushi bar in the United Kingdom that uses the conveyer belt style is celebrating an important milestone in its long standing relationship with the Marine Stewardship Council (MSC) through the addition of pieces featuring QR codes to its menu.

The restaurant has been partnered with the MSC for a considerable amount of time.

The sustainable seafood watch group has now certified the service of 10,000 sushi dishes at Moshi Moshi since the partnership began. The restaurant decided that this milestone should be celebrated in a unique way. It therefore decided to take on the task of designing a sushi dish that formed the shape of QR codes.

The QR codes are a part of the sushi and can actually be scanned in order to reveal more information.

By ordering the sushi QR codes, diners can use their smartphones to scan the barcodes and learn more about the fish that they are eating and where it was sourced. The design of the dish, itself, was quite complex and challenging as it was meant to create the code itself, and not simply have it stuck on top. Moreover, the barcode needed to be functional.

These unique QR codes were made up of sushi dish staples which included everything from squid ink to green tea powder. A scan redirects the user to a URL with content that is linked to the food on the plate. As the fish from the restaurant is MSC certified, this means that the diner will be able to learn more about this responsible and sustainable choice of meal.

Diners have been expressing considerable interest in the entire experience surrounding the sushi QR codes, starting from being able to watch the chefs carefully construct them in order to make certain that they work, all the way to the point that they can be scanned and, of course, eaten. These are, after all, entirely edible works of art and they are meant to be observed, scanned as well as to be consumed and enjoyed.

QR codes to be used in business directory

QR Codes Business DirectoryThe Sawyer County Record has just announced the inclusion of quick response barcodes.

The latest addition to the Sawyer County Record will be the use of QR codes within its business directory, in order to help to enhance the paper in yet another step toward the digital world.

These barcodes will be used to bring the print paper together with the virtual universe via smartphones and tablets.

Readers will be able to use their mobile devices in order to scan the QR codes that are printed within the paper in order to access the digital content – primarily websites – that is relevant to their location in the newspaper. Within the Sawyer County Record, they will also provide opportunities for deals, special sales, and other unique features that advertisers would like to offer consumers.

QR codes are very commonly found in print media such as newspapers, magazines, and billboards.

This newspaper will now be selling ads to organizations and businesses who wish to make this type of offer to consumers through a simple scan from mobile devices. This type of mobile marketing is becoming increasingly common as print media works to keep its advertisers and draw new ones who may not otherwise have considered print.

David LaPorte, the Record sales manager explained that “With over 50 percent of web searches coming from a mobile device these days, this code will allow a user to scan it and take them directly to business websites.”

It has recently been estimated that in the United States alone, there are approximately 20 million QR codes scans occurring every day. This figure is only expected to rise as the penetration of smartphones continues throughout the population . This offers a tremendous opportunity to advertisers and to print media that would like to link the real world to the digital universe.

There are considerable benefits to using QR codes in advertising. Not only are they exceptionally inexpensive to create and to use, but they also open up a small amount of ad space into a virtually unlimited amount of available content and information. This can include formats that would never be possible in print, such as video and audio.