Report shows Amazon and Apple win over consumers with mobile commerce services
ForeSee, a leading market research firm, has released its ForeSee Mobile Satisfaction Index: Holiday Retail Edition report highlighting consumer satisfaction in the realm of mobile commerce. Traditionally, Amazon and Apple dominate the charts in terms of consumer satisfaction. The two companies boast of a powerful online presence that has proven difficult to compete with among smaller businesses. The report from ForeSee shows that the dominance that Amazon and Apple have established online translates well into the mobile space.
Growth of mobile commerce may not bode well for physical retailers
According to the report, Amazon leads the retail industry in terms of satisfaction among mobile consumers. The retailer has adopted a very strong focus on mobile commerce, offering a variety of services to consumers that want to make purchases using their smart phones and tablets. Apple has followed suit and has found significant success through engaging mobile consumers, many of whom already make use of Apple products. The performance of these two companies does shed some light on the retail industry and its continuing struggle in the offline world.
Some retailers are experiences steep declines in store traffic
Retailers without a strong online presence continue to see major declines in business. Companies like Sears and Gamestop have been seeing less traffic in actual stores. While Gamestop does have a relatively strong online presence, Sears has been lacking in the e-commerce field for years and does not perform well among mobile consumers. Retailers that are not embracing mobile commerce may actually be missing a significant opportunity at keeping their own business afloat.
Mobile commerce adoption is not free
Mobile commerce has become a powerful trend with consumers. Smart phones and tablets are abundant and people are finding it easier to shop using their mobile devices than go to physical stores. Adopting mobile commerce is not free, however, as retailer have to develop a suitable platform that is accommodating to mobile consumers. Those that cannot afford to invest in such an endeavor are unable to fully embrace mobile commerce.
Denny |
February 10, 2013
Mobile commerce spurring growth in grocery retail sector
Key Note, a market research firm based in the United Kingdom, has released a new report concerning mobile commerce and the growing prevalence on online grocery stores. Mobile shopping has become a very powerful trend among consumers in the United Kingdom and elsewhere in the world. Retailers have begun to take note of the growing demand consumers have for mobile commerce services in the online space and have been working to accommodate these people more effectively. Grocery retailers, in particular, have begun warming up to mobile commerce because of the accessibility to consumers it entails.
Report highlights the impact of online channels for retailers
According to the report, which is titled “E-Commerce: The Internet Grocery Market Market Report 2013,” suggests that grocery retailers are beginning to invest heavily in the expansion of their Internet presence. Several of these retailers are beginning to adopt mobile commerce platforms and establish comprehensive e-commerce sites to better serve a new generation of mobile consumer. The report claims that sales of groceries through online channels has grown by 127% between 2007 and 2011. This trend shows no signs of slowing down.
Consumers showing more interest in mobile commerce
The report notes that the increase in online sales for grocery retailers is largely due to the growing popularity of mobile commerce. Consumers are beginning to favor their smart phones and tablets for shopping due to the wide range of applications they have available to them. These applications make it easier to shop for products that consumers are interested in and enable consumers to purchase products using nothing but their mobile device. Some retailers offer to deliver products that have been purchased online to a consumer’s home through expedited mail, while others allow customers to pick up their products at a physical store. Consumers can also purchase products while they are in a store using their mobile device.
Retail industry expected to continue catering to mobile consumers
Mobile commerce is expected to continue growing in the retail industry, finding more acceptance as mobile technology becomes more common. Though mobile commerce has established a strong presence, it still accounts for only 3.9% of all grocery sales in the United Kingdom. Sales volumes are expected to gain momentum this year as more UK retailers adopt better mobile commerce services for consumers.
