Mobile commerce becoming more popular with eBay
E-commerce and mobile commerce are gaining momentum and capturing the attention of consumers around the world. As smart phones and tablets become more common, consumers are looking for new ways to shop and purchase products. The more popular mobile commerce becomes, the more companies that emerge looking to establish their hold on the market. They may be unable to compete with those that have long been in the online retail space, however, such as eBay.
Analysts expect eBay to make a major push for mobile commerce in 2013
eBay has come to embrace mobile commerce in a major way. The online retailer saw major results from its mobile commerce initiatives during the 2012 holiday season. These results have helped encourage the company to continue its pursuit of establishing itself as a dominating force in the mobile commerce sector. Analysts from Canaccord Genuity suggest that eBay will continue to see promising results in mobile commerce as online shopping models become more efficient and optimized for mobile consumers.
eBay may soon compete with Amazon
Analysts suggest that eBay will see significant growth, especially in terms of the stock market, in 2013 because of the company’s focus on mobile commerce. Consumers have long been interested in purchasing products online, but have largely been restricted to their PCs. The advent of mobile technology and mobile commerce allow consumers to shop for products wherever they are. Analysts suggest that eBay currently boasts of the most robust mobile commerce services in the retail sector, which could put it in line to compete with Amazon.
Retailers expected to clash in the future
Amazon has also been showing extreme interest in mobile commerce. The company has long been at the head of the e-commerce race, but eBay is quickly becoming a major competitor. Both companies are expected to clash in the mobile commerce arena, with the victor being decided by the company that offers the most intuitive and efficient mobile commerce services to consumers.
Burberry begins evolving to appeal to mobile consumers
Famed British fashion house Burberry is currently undergoing a mobile makeover. The 150-year old company has survived significant challenges and paradigm shifts in its long history and is now feeling the pressure to become more mobile-friendly. More consumers around the world are making use of mobile devices in shopping and other aspects of their daily lives. As such, Burberry and other companies are feeling the need to take steps to continue engaging these consumers.
CEO looks to modernize tradition
Burberry has long clung to tradition, with the company making only modest changes to its approach to an evolving consumer base and its visual appeal over the years. CEO Angela Ahrendts and chief creative officer Christopher Bailey have been working to push the company to new heights in the digital space, with a keen focus on the mobile sector. The need to focus on mobile consumers is clear. According to Ahrendts, more people visit the Burberry website than those walking into the company’s various physical stores all over the world combined.
Burberry embraces mobile commerce
One of the ways Ahrendts is working to modernize Burberry is making updates to the company’s website. The website will receive monthly updates and will offer consumers and expanded array of products. Mobile commerce will be supported through the website, allowing customers to purchase any product they are interested in through the use of their mobile device. The mobile commerce element may eventually find its way into physical Burberry stores in the future in an attempt to make these stores more appealing to tech-savvy consumers.
Mobile commerce becoming the key to engage new generation of consumers
Burberry is not the only company that has been working to stay relevant to a new generation of consumers. This is a trend that is being seen throughout the retail industry. Several companies are turning to mobile commerce as the ideal way to provide consumers with the services they crave. Burberry has targeted mobile commerce as well, but Ahrendts is keen to push the boundaries of the company in order to break into new territory and give consumers more than one reason to continue supporting the company.
