Tag: retail mobile commerce

StoreHippo aims to make mobile commerce easier for retailers

| July 10, 2015

Platform to leverage its new “truly mobile” technology

StoreHippo, an innovative commerce platform, is looking to tap into the promising mobile commerce market with its “truly mobile” technology. The platform caters to online retailers, providing them with an efficient way to launch digital stores and engage consumers more effectively, especially those that have come to rely on their mobile devices to shop. The company’s technology is meant to enable retailers to provide a mobile-centric experience that presents an enjoyable and convenient shopping experience for consumers.

Platform will allow retailers to make convenient and enjoyable mobile stores for consumers

The StoreHippo platform is meant to provide retailers with several benefits that will let them compete in the mobile space more effectively. One of the benefits is the support of single-page architecture, which is used to provide a better utilization of bandwidth, which is essential for mobile shoppers that have to be careful with the data consumption. The architecture allows for faster page loads, which make shopping more convenient for consumers that use their smartphones and tablets. The platform also offers various aesthetic services that aim to make digital stores more attractive to consumers.

Digital stores are gaining favor among retailers

Digital stores are becoming more important for retailers that want to engage mobile consumers. While most consumers favor shopping in physical stores and conducting traditional commerce, the logistics and costs associated with holding physical inventory and working with the global supply chain is becoming a concern for retailers. Digital stores represent a relatively cost effective way to engage consumers that want to shop online, especially when it comes to mobile commerce.

Mobile commerce may lead to the emergence of more companies like StoreHippo

Mobile commerce is likely to become a more powerful force in the retail space in the coming years, which means that more platforms like StoreHippo are expected to emerge in the future. StoreHippo will already face competition from other companies that are providing similar services, but it if can enable retailers to become more mobile-centric in a cost effective manner, it may gain the support of retailers with significant mobile audiences.

Report shows that mobile commerce is growing throughout the world

| July 9, 2015

Mobile is driving the growth of  the global e-commerce market

Deloitte and Assocham have released a new study that predicts that mobile commerce will reach $638 billion by 2018. The global e-commerce space is growing quickly, with mobile consumers playing a more active role in purchasing products online. Several retailers are finding more success by engaging these consumers, offering them ways to purchase products in an enjoyable fashion on their mobile devices. The mobile space is expected to generate more growth in the e-commerce space in the coming years.

Retailers are seeing a growing portion of their revenue come from mobile commerce

Companies like Flipkart, Amazon, and Jabong are finding a greater portion of their revenue is coming from mobile commerce. For some, as much as 50% of their online revenue is now being generated by the mobile space. As these retailers engage mobile consumers more aggressively, the amount of revenue that merchants generate from the mobile space is likely to increase. Providing consumers with an enjoyable and convenient mobile shopping experience is one of the factors that will have a major impact on whether or not consumers make purchases through their smartphones.

Wearable technology could aid in the adoption of mobile commerce

Mobile Commerce Growing WorldwideWearable devices are expected to play a role in the growing prominence of mobile commerce, as well. New devices, such as Google Glass and the Apple Watch, are likely to make it easier for consumers to make purchases in physical stores. While not all wearable devices have mobile commerce capabilities, those that do are providing retailers with a way to support  mobile transactions in their physical stores.

Electronic markets are gaining more support from retailers that want to engage in the digital space

Electronic marketplaces are becoming a more attractive solution for retailers. The logistical challenges associated with holding inventory in physical stores and juggling these challenges with the global supply chain can be an expensive problem for merchants. Electronic marketplaces can mitigate these costs and make it easier for retailers to serve mobile consumers that are interested in shopping online with their smartphones and tablets.