Tag: retail mobile commerce

Branding Brand wins top ranking as a mobile commerce platform

| April 21, 2015

Branding Brand continues to be favored among merchants in the mobile space

According to the latest Internet Retailer’s 2015 Top 500 Guide, more merchants are using Branding Brand than any other mobile commerce platform. Branding Brand offers mobile commerce services to merchants that are interested in engaging the mobile consumer base. The company presents itself as a “Brand to Everywhere” platform that allows merchants to connect with consumers wherever they may be. Among the services that the company offers is mobile website support and analytics concerning mobile commerce trends.

Company offers popular services to merchants

Branding Brand has become one of the most successful mobile commerce platforms, and has been ranked in the top position of the Internet Retailer Top 500 Guide for four years in a row. More than 200 major brands use the services that the company provides, and these businesses have noted success in engaging mobile consumers in a more effective manner. Branding Brand is expected to continue gaining momentum among merchants in the coming years, especially as more consumers begin to use their mobile devices to purchase products online and in physical stores.

Consumers are becoming more involved in mobile commerce

Mobile Commerce - ConsumerMobile commerce has become popular because of its convenience. Mobile shopping services have made it easier for consumers to shop for and purchase products with their smartphones and tablets and people now how the ability to use their devices to purchase products at any time of day, wherever they may be. Companies like Branding Brand are becoming more important to the retail industry, as retailers are beginning to feel pressure to accommodate the needs of mobile consumers, offering them services that allow them to create enjoyable mobile shopping experiences.

Competition in the mobile space will increase in the coming years

Branding Brand has managed to beat out competition from other companies, but this competition is expected to become more fierce in the coming years. New startups are bringing innovative services into the mobile commerce space, which are beginning to attract a great deal of attention from retailers. These startups could eventually establish a dominant position in the mobile world, but only time will tell whether or not they manage to retain the loyalty and support of mobile consumers.

Scottish mobile commerce to grow by 224% through 2019

| April 17, 2015

Barclays research predicts growth in the Scottish mobile market

The Scottish mobile commerce market is expected to experience strong growth through 2019, according to research from Barclays. More consumers in the country are beginning to use their mobile devices to browse for products on the Internet. The demand for in-store support of mobile payments is also on the rise, as many people use their devices in stores to research products they are interested in purchasing. Over the next few years, the Scottish mobile commerce space is expected to grow by 224%.

Scottish consumers are spending more money through their mobile devices

The research from Barclays predicts that Scottish consumers will spend approximately $2.6 billion in the mobile commerce space ever year through 2019. Despite this growth in mobile spending, retailers in the country are not showing much interest in catering to mobile consumers. Some retailers see little need to purchase and install mobile point-of-sale systems, as mobile shoppers tend to prefer purchasing products over the Internet rather than in physical stores. The problem, however, is that retailers are also not eager to build mobile websites, which can support these shoppers more effectively.

Consumers are becoming starved for time

Mobile Commerce - ScotlandApproximately 45% of Scottish consumers use their mobile devices to browse for products on the Internet, with the most popular category of products among these consumers being clothing. Barclays suggests that one of the reasons more consumers are embracing mobile commerce is because they are becoming starved for time. Schedules are becoming more packed and consumers have less time to visit physical stores, but mobile devices allow them to do their shopping whenever they want to. This convenience has become one of the major attractors of the mobile commerce space.

Scottish companies are not ready for the mobile space

Retailers need to adapt to the changes being seen in the market in order to continue finding success. Approximately less than 3% of Scottish retailers are prepared to serve mobile consumers, with 70% lacking the mobile websites that can appeal to these consumers. Another 68% of retailers claimed that they do not have a clear plan to engage the mobile market.