Tag: retail mobile commerce

Security may be impairing the adoption of mobile commerce

| July 3, 2014

Report highlights consumer concerns regarding mobile security

IDG Global Solutions has released a new report focused on the safety aspects of mobile commerce. The report notes that many people are willing to use their smartphones and tablets to shop online, but safety concerns keep them from doing so. High profile cyber attacks on retailers often discourage people from participating in mobile commerce, as they believe that their financial information is constantly at risk of exploitation. Poorly optimized mobile shopping platforms are also keeping people away from mobile shopping as well.

Retailers are finding it difficult to engage mobile consumers in an effective manner

The report notes that many people are visiting mobile websites from their smartphones and tablets, but retail sites have a problem with engaging these consumers effectively. Sites that do not have a retail focus are better equipped to handle mobile traffic, but many retailers have not yet figured out how to cater to the needs of mobile consumers, leaving them with poor online shopping experiences.

Consumers are beginning to favor their mobile devices over PCs and laptops

Mobile security protectionMany people are beginning to rely on their mobile devices almost exclusively when shopping online. The report shows that an estimated 40% of consumers have abandoned their PCs or laptops in favor of smartphones and tablets. Consumers appear to be particularly fond of tablets when it comes to mobile shopping, as their larger screens provide a more enjoyable shopping experience. Retail sites are somewhat more accommodating of tablet devices, but still suffer from effectively managing mobile traffic.

Security concerns are keeping people away from mobile commerce and many are uncomfortable with how retailers are using their personal information

Security is, perhaps, the most significant problem currently facing the mobile commerce space. Many people are cautious of visiting mobile retail sites because they do not believe that retailers are able to adequately protect their personal information. Some believe that retailers use their personal information for marketing purposes without permission. The security issue is affecting the adoption of mobile commerce among consumers in a negative way, giving people a reason not to shop online with their mobile devices.

UK retailers are falling behind when it comes to mobile commerce and consumer engagement

| June 9, 2014

Mobile consumers are not getting enough attention from UK retailers

As consumers in the United Kingdom become more interested in mobile shopping, retailers may be falling behind in their ability to accommodate this change in consumer behavior. A new report from Skava highlights this fact, showing that many of the country’s top retailers are not effectively engaging mobile consumers. This is largely due to the fact that these retailers have not optimized themselves for the mobile world. Their websites, including e-commerce gateways, are not suited for use on mobile devices, which makes them somewhat unattractive to mobile consumers and lowers their performance in mobile commerce.

Many top retailers are not optimized for the mobile space

According to the report, 24% of the United Kingdom’s top 100 retailers are not mobile optimized. These retailers are finding it difficult to engage a mobile audience that is becoming larger and more influential by the day. The mobile space now accounts for 20% of all e-commerce traffic, but retailers that are not optimized for mobile are missing out on this traffic and potential sales. For many retailers, whether mobile commerce has any importance is a matter of debate, with some of the largest retailers suggesting that the mobile space is nothing more than a passing novelty.

Argos finds success in embracing mobile consumers

UK mobile commerce - FailArgos, one of the United Kingdom’s leading retailers, generated nearly $800 million in mobile sales in 2013. The retailer has been seeing a steady rise in mobile commerce sales over the past few years and have begun to engage mobile consumers more aggressively as a result. The retailer has taken steps to ensure that it its mobile friendly, changing its website and e-commerce services to be more accommodating to smartphones and tablets.

Poor mobile services leave consumers with a sour experience

Poorly designed mobile commerce services have a negative effect on consumers when it comes to the mobile shopping experience. A poor experience can prevent a consumer from making use of a particular service in the future or simply make it impossible for people to actually pay for products that they are interested in when shopping online.