Tag: samsung

Wearable technology to be incorporated into bicycles in Samsung partnership

The electronics giant is working with Trek bicycle to bring the tech into cutting edge bikes.

Samsung Electronics has now entered into a partnership with Trek Bicycle, a bike manufacturer, with the intention of bringing its wearable technology devices into these high quality vehicles.

The goal is to bring the mobile devices into the training available to the company’s racing team.

Now that the Tour de France is underway, it is likely that this partnership will have Samsung offering the various coaches, support staff, and the cyclists, themselves, with Samsung mobile, tablet, and wearable technology devices, including the Galaxy Gear. The purpose will be to help the athletes to be able to enhance their overall training and cycling experiences.

These two companies will be using the wearable technology to spot improvement areas for the Trek Factory Racing Team.

Wearable Technology - Samsung SmartbikeThey will be using the Samsung Gear devices so that the athletes will be better able to monitor their health. At the same time, the tablets will be used by the teams as a whole in order to be able to develop enhanced communication, strategies, and plans for routes within the races. According to the Samsung executive vice president of global marketing at the IT and mobile communication division, Younghee Lee, “Fitness and wellness are such an important part of people’s lives, and Samsung is continuously focused on integrating meaningful features into our smart mobile devices.”

Lee also explained that through the partnership between Samsung and Trek, it will make it possible for the electronics company to be able to better comprehend the requirements that are specific to cyclists so that the interaction between them and their mobile devices can be enhanced, giving both fans and athletes the opportunity to remain connected and active throughout their everyday lives.

According to Samsung, this is merely the latest step in a greater overall effort to “constantly exploring various opportunities” for bringing its various forms of mobile and wearable technology to individuals who enjoy an active lifestyle and who take part in various forms of sport every day. The move aligns very well with the image that the company is currently working to maintain.

Xiaomi may beat Apple in China’s mobile technology market

Apple could face fierce competition as it begins to take the Chinese market more seriously

Apple is beginning to turn its sights to the Chinese market, but the company could face significant competition from Xiaomi. Few people outside of China may be familiar with Xiaomi. The company is a maker of smartphones and other mobile devices that has established a very strong presence in the Chinese market. Analysts at Rosenblatt Securities suggest that Xiaomi has the potential to compete with both Apple and Samsung in China.

Xiaomi manages to outpace Apple when it comes to sales, but lags behind Samsung

Xiaomi is often referred to as the “Apple of China.” This if a lofty title that the company has managed to attain through an aggressive approach to the market. Xiaomi has seen the rapidly growing popularity of mobile technology among consumers and has made efforts to satisfy the demand for smartphones and other devices that offer features that they are interested in, such as mobile commerce support and the ability to share digital content.

Engaging mobile consumers has managed to help Xiaomi find significant success

Mobile technology - Apple faces competitionCurrently, Xiaomi outsells Apple in the Chinese market, but falls behind when compared to Samsung. Many of the devices offered by Xiaomi actually resemble Apple’s iOS devices and the company itself approaches the mobile market in a similar fashion to Apple. When it comes to mobile commerce, however, Xiaomi is somewhat more cavalier than Apple. Apple has only very recently begun entering in to the mobile commerce space, opting to take a slow and caution approach to the market in order to avoid any significant disasters.

Consumers throughout China are becoming more mobile-centric, relying more heavily on mobile technology

Mobile commerce has become quite popular throughout China. Many consumers are opting to shop for and purchase products online from their mobile devices because it is more convenient. Companies that cater to these consumers are beginning to find significant success. Mobile consumers are becoming quite active in the market and are beginning to account for a significant portion of retail sales and revenue in various business sectors.