Tag: social media marketing

Social media marketing will be shifting into a new direction if it is to continue on that network.

The Google+ has been struggling to become relevant ever since it was first created, and now, several years later, the product vice president at Google, Bradley Horowitz, has announced that he will be taking over the social network and will be dismantling it so that it will function in a new way.

Horowitz will be taking over for David Bresbis, who had held the lead role at the social network for under a year.

While the leadership at Google+ may be interesting news, what is truly attracting attention – particularly from users and social media marketing firms, will be the new direction that is going to be taken. Horowitz now refers to the brand as being “Google’s Photos and Streams”, instead of the actual title of the network. Indeed, that social network does still exist, and from the point of view of the user, nothing seems to be different, so far. However, internally – and potentially from the user side, going forward – some considerable shifts are taking place.

The change from Google+ to Photos and Streams has now been confirmed by way of a post on the social network.

Horowitz posted on the Google Photos and Streams account (which is still officially known by the + name for all intents and purposes, on the user side) that he “Just wanted to confirm that the rumors are true — I’m excited to be running Google’s Photos and Streams products!” He also went on to add that “It’s important to me that these changes are properly understood to be positive improvements to both our products and how they reach users.”

While requests were made for further details about this change, responses from Google were not made immediately available and had not arrived by the time that this article was written. That said, at the Mobile World Congress, the senior vice president of products at Google, Sundar Pichai, discussed the decision quite briefly. He explained that Google Plus had always been intended to be able to provide two primary features. The first was to build a stream and the second was “what you call a social layer”. It was the sharing component that exists among the various Google products and services. “The second one is, in some ways, is an even more important role for us.”

Therefore, the intention is to organize Google+ internally to be able to support the streaming but, to a much greater extent, to support photos and communications “and you will see us evolve,” said Pichai.

The largest social network in the world has patented tech to identify those whose influence is the most powerful.

Facebook is always looking for a new way to monetize, particularly when it comes to the lucrative area of social media marketing, and now it has started in yet another direction as it has patented technology that will allow it to spot the top “influencers” among its users.

This is all a part of Facebook’s broader strategy to keep ahead of what its users want while they use the site or apps.

Once it has determined what its users are into at any given time, then the next phase of its social media marketing strategy is to discover those people who will purchase such a user base. It can therefore successfully market content that its users will be able to discover and share. The outcome is that groups of consumers are formed for interested marketers to be able to target. The big data analysis at Facebook has given the company the ability to identify the individual users who are most responsible for creating the largest responses in a group; the “influencer”.

The company has now patented the codes necessary to discover the influencers who give social media marketing the most potential.

The patent for this marketing technology was first filed in 2011by the head of Ads at Facebook Inc, Andrew Bosworth. The company was able to obtain the patent only a week later. It is somewhat similar to other patents that are held by other industry giants such as Microsoft Corporation, Yahoo! Inc., and Google Inc. According to many analysts, the Facebook patent is especially ingenious for “Influencer Marketing”.

The marketing code from Facebook differs from that of other giants in that it provides a highly simplified method of spotting the celebrity influencers. The analogy from the company is that it finds the “expert”, first. That account will then encourage a share from the influential celebrity, creating a number of follower sharing explosions that are quite strong in themselves. The competition’s social media marketing strategy is more focused on the size of an influencer’s connections or the strength of that influencer’s followers.