Tag: social media marketing

Social media marketing study shows Facebook’s network is hot

| December 26, 2014

The research found that the company is ready to take on the needs of app marketers in its ads.

A recent statement from Fiksu, a mobile marketing firm, has shown that the current forecast in social media marketing looks very good for Facebook in terms of effectively advertising smartphone and tablet apps.

The latest data is showing that the social network has the ability to encourage people to download the games.

Games are a considerable driver of the overall social media marketing ad revenue that Facebook has been experiencing. Earlier in 2014, Facebook initially rolled out its advertising network, offering app developers an opportunity to reach out to device users and encourage them to download their offerings. For many, this has become a golden opportunity that has brought them from relative obscurity into a level of relevance in the mobile app world.

That said, the successes of social media marketing ads for mobile app developers weren’t always obvious.

Social Media Marketing - Facebook popularAccording to the Fiksu chief strategy officer, Craig Palli, the results seen for mobile app developers using Facebook for their ads were relatively disappointing for the first while. They showed low response rates. However, while advertisers have seen lower click through rates, at the same time, they are still seeing a better return on investment than they have been seeing via other methods and techniques. This was demonstrated by recent research that was conducted by Fiksu.

Along with Facebook, the firm also looked into eight mobile ad campaigns for apps, one of which was conducted by a game developer and a large retailer. As a whole, what was found was that ads for mobile apps on Facebook averaged a 1.16 percent click through rate. Similar ads on the mobile ad network at Facebook saw only a 0.34 percent average click through rate.

That said, though the social media marketing ad network saw lower response rates, it also experienced notably higher conversion rates. The ad network’s conversion rate was 26.28 percent, whereas the ads on Facebook, itself, saw a conversion rate of a considerably lower 16.61 percent. Moreover, the network ads saw a much higher average revenue per user ($3.64) than those on the Facebook app itself ($1.63).

Social media marketing app, Yelp, lets businesses respond to rants and kudos

| December 18, 2014

The latest upgrades to this application make it possible for merchants to tell their side of the story.

The social media marketing app from Yelp has now launched a new version of its application called Yelp for Business Owners, which makes it possible for merchants to be able to more effectively monitor their pages over the service, as well as to reply to the praise and concerns that are posted by their customers.

Many people are actually surprised that this feature didn’t already exist within the mobile app.

Though the consensus appears to be that it is a great idea to use this social media marketing, advertising, and reviewing site and app to be able to give businesses the chance to respond to what customers have said about their products, services, and location, many are also shocked that the option wasn’t already available. This suggests that this move by Yelp isn’t quite as revolutionary as it is simply about time that they did it.

The new social media marketing app for businesses is available for both Android and iOS based devices.

apps - social media marketingThe announcement of the availability of the mobile app was made on the company’s official blog. The release follows closely on the heels of another that had revealed that the service would be allowing anyone to be able to use the Yelp platform in order to communicate directly with a business through its profile, there.

According to Yelp, “Since launching in June of 2014, consumers are now sending an average of 55,000 messages each month to businesses through our free Message the Business tool.” The company also went on to say that mobile represents over 64 percent of the searches that are made over the platform. Moreover, it pointed out that every month, there are about 73 million unique visitors that use the service over their smartphones and tablets, as of the third quarter of this year.

The social media marketing, reference, and reviewing service shared that “it’s clear there’s a demand to conduct these conversations on the go.” This is becoming the case with an increasing number of services that provide consumers with business locations, details, and reviews.