Tag: social media marketing

Advertisers in the United Kingdom have clearly embraced the channel and the trend is only improving.

While mobile marketing is doing quite well in a number of different markets, in the United Kingdom, adoption has been considerable and has reached the point that eMarketer has concluded that it is “the new normal” in that country.

At a time in which a huge focus is placed on social media advertising, it is over smartphones that many people are reached.

In the U.K., there is a boom that is being experienced in mobile marketing, particularly over social media, that is expected to continue racing forward until it slows to a near plateau in 2018. eMarketer released a report entitled “UK Social Networking Trends: mobile Is Becoming the New Normal”. Its conclusions were that the entire forecast period of the report – which ends in 2018 – will see a steady growth in social media use over smartphones. It stated that this year will see 75.3 percent, but that this figure will rise to 90.2 percent in that final year.

As consumers start paying more attention to smartphones, advertisers are looking to mobile marketing.

Overall advertising and social media marketing are becoming a mainstream focus in the U.K. Brands and businesses are seeking to connect with consumers over the channel that they prefer the most, and in many cases, this means smartphones. The true opportunity is in the fact that most consumers have those devices with them and turned on, most of the time. This allows for a new and critical level of real time engagement that has never been possible before.

That new data aligns well with a study that was released in February 2014 by a social media firm called Immediate Future. It looked into the way marketers in the United Kingdom felt about social engagement offers in real-time. Though the most frequently cited benefit identified among the participants was general audience engagement, 35 percent also felt that it helped to increase customer loyalty and retention, while a quarter said that they experienced better return on investment as a result of social mobile marketing.

Social media users find new Happy Meal mascot from the fast-food giant “horrifying”.

McDonald’s Corporation recently introduced its new character, Happy, on Twitter, but their social media marketing did not produce the desired effect the company was hoping for because instead of a positive response, twitter users responded with fear and mockery.

Happy was designed to promote healthier Happy Meals for children but is now regarded as an “epic fail”.

Shaped like a happy meal box, Happy has bug eyes, a huge grinning mouth with a full set of big teeth, long, skinny rubbery arms and short skinny legs with running shoes. Since the mascot’s release, it has mostly generated negative social media news attention, with many people calling it “creepy” and “horrifying”. Some of the comments left by social media users after watching the video featuring the mascot on McDonald’s facebook page included “Epic fail” and “This makes me crave Burger King”. Not exactly the types of responses and feedback McDonald’s was aiming to receive.

However, McDonald’s is still hopeful that children will like Happy more than the average social media user. According to an Illinois based McDonald’s in Oak Brook, the new character “is about bringing more fun and excitement to kids’ meals, including eating wholesome food choices like low-fat yogurt.” The company added that the mascot will motivate children to eat more vegetables and fruits and to choose healthier drink options, such as milk, juice or water, over soda.

Despite the negative response to McDonald’s social media marketing of Happy, the company still has confidence in its character.

Happy may be new to America, but this character was introduced in France back in 2009 and has since made its way to other countries in Europe and in Latin America. On May 23, Happy will officially begin appearing across McDonald’s in the U.S.

Obesity is a serious problem in America and in an effort to help improve nutrition, the popular fast-food organization is attempting to reach out to children and encourage them to choose healthier options. In addition to the smaller-sized fry portion and offering apple slices in its Happy Meals – changes that were made in 2012 – McDonald’s now intends to offer kids a low-fat yogurt side, which will be introduced July 4.

Only time will tell if Happy is an actual success or if it will terrify kids as much as it did online and mobile users via social media marketing.