Tag: social media marketing

Social media marketing campaigns aren’t ready for negative responses

| May 14, 2014

A recent survey has shown that less than half of marketers know how to handle unwanted attention.

According to the results of recent research conducted by eMarketer, over 88 percent of all businesses are using social media marketing as of this year, and yet the majority of them are still struggling to be able to properly use this channel and measure their campaign successes.

Moreover, almost half of those marketers don’t know how to handle negative posts.

According to Social Media Marketing University (SMMU) a training firm for the use of this channel, one in four marketers do not have a plan for handling negative posts against them, but they are trying to develop one. Nearly that many, again, have absolutely no plan for dealing with negative social media attention and have no intention of trying to create one.

That said, despite the lack of negative social media marketing plan, the majority will still respond.

social media marketing - confused marketersSMMU’s stats showed that even though more than half of marketers don’t have a set strategy for dealing with negative posts in an effective way, the majority will respond to it. Moreover, many will create their response within an hour of the appearance of the negative post, in the first place. Another 52 percent said that they will respond within the first twenty four hours following the negative posting. Only five of all of the respondents to the survey said that they either hardly ever, or never, respond to negative attention over social media.

Among the respondents, Walmart was one that had previously taken a rather passive strategy when t comes to what its critics are posting over Facebook, Twitter, Google+, and so on. That said, it has since changed its tune. In the past, it simply used these channels as a fast, easy, and affordable way to help to create a push for its messages. However, this direction changed considerably last year as it began to provide rapid responses to negative posts, with a special effort to keep up positive posting and by providing information to correct misunderstandings.

This is a common evolution in social media marketing strategies as companies slowly begin to understand the way in which they can not only share their news but also interact and engage with consumers.

Social media marketing leaders in the celebrity world

| May 2, 2014

Though many are always trying, there are some stars that have managed to stand out above the rest.

Although virtually nonexistent a decade ago, social media marketing now plays a vital role in overall campaigns for movies and television, and when it comes to success over this unique channel, some celebrities have managed to make a far greater impact than the rest.

Among the leaders in this race are two late night talk show hosts named Jimmy.

The first is Jimmy Fallon and the second is Jimmy Kimmel. Those celebrities have found themselves in a continual race to generate the most popular social media marketing videos, posts, and other campaign elements. This helps them to encourage a larger number of viewers to pay attention to their own shows. While they’re at it, the battle between them has become quite intense.

Beyond them, other celebrities and their teams are using social media marketing to drive brand awareness.

These stars aren’t just on their own, posting at random. Many of them have complete sophisticated teams of experts that have a thorough understanding of the ways in which to draw viewers and build a brand online. Among those that are making the largest splash, at the moment, is Vin Diesel, who is currently at the top of the social world, particularly because of the Facebook presence that he has developed.

According to data released by RelishMix.com based on the number of official Facebook fans, this month, Vin Diesel has the most, with 72.3 million, with Will Smith in second place at 65.7 million. Selena Gomez has 58.1 likes from fans while Jackie Chan isn’t far behind at 55.7 million. Adam Sandler has been holding strong at 50.7 million and Megan Fox has 49.1 million. Farther down, Justin Timberlake has 34.9 million, Jennifer Lopez has 34.3 million, Taylor Lautner has 31.2 million, and Dwayne Johnson (The Rock) stands at 31.1 million.

Interestingly, the leaders on Twitter are not the same, with Justin Timberlake being the most popular with 31.8 followers. Clearly, social media marketing is a serious strategy for celebrities, and while Twitter is playing an important and growing role, Facebook remains the network where the largest number of viewers can be found.