Tag: social media

Mobile apps are changing the dating game

While the internet has already greatly changed the way that people meet, smartphones have taken that to a new level.

When it comes to the dating scene in the United States, smartphones and mobile apps are starting to play an increasingly important role, as these applications help to make the process convenient in busy lifestyles.Mobile Apps - Dating

The primary feature that these applications seem to have to offer consumers is convenience.

While they don’t appear to be any more successful – so far – than any other types of online dating services, the fact that they are convenient appears to be making them highly appealing to consumers is that they can be quickly and easily accessed over a mobile device instead of having to use a website on a computer.

These mobile apps don’t yet seem to have all of the details hammered out quite yet.

While consumers don’t seem to be completely satisfied with the experience, quite yet, the number of users of these applications is rapidly increasing. This is likely due to the effect of word of mouth, and the increasing reliance that many people have on their mobile devices for their day to day activities. Moreover, these apps can give people the chance to discover new people in real time, based on their actual location.

Daters can use apps to post their pictures and view those of other people who are located nearby. If they happen to spot someone they find attractive, they can swipe the picture and indicate that they are interested. If the owner of the picture reciprocates the swipe, the app allows them to contact each other so that they can arrange to meet.

Data from the Pew Research Center has shown that approximately 3 percent of Americans have tried the online dating experience with traditional websites. Aaron Smith, from that organization, pointed out that when it comes to dating apps, those who are using them are typically “quite young, primarily people in their mid-20s or 30s” and very tied to their smartphones.”

These mobile apps have now been around for a while and offer a broad range of different features and opportunities, including integration with social media.

Social media marketing is increasing career opportunities

The field, as a whole, is now expanding and offering great potential for a range of jobs.

Social Media Marketing Increaing CareersSocial media marketing and technology is now expanding at a tremendous rate and as the return on investment (ROI) of marketing over this channel is now proving itself quite solidly, training and careers are opening up quite broadly and are offering opportunities that were never available before.

The use of social media is no longer limited to basic personal connections.

Marketers and brands alike are now providing relevant and interactive experiences to consumers who can then receive information and discounts, as well as provide feedback, ask questions, take part in discussions, and enter into competitions, among other things. The floodgates have now been thrown open as companies of all sizes use social media marketing on Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and other comparable platforms to generate a buzz, spread their messages, and target their prospective customers.

These social media marketing efforts also provide information to brands about the people who are buying.

Brands, companies, and consumers have all embraced the social presence together and the latest research is making it clear that the use of social networks it the top activity that takes place online. In order to take full advantage of what these platforms have to offer, companies are now hiring in droves. The primary struggle in this effort is that the number of experts in this field remain quite limited, as it has grown much faster than the workforce.

Therefore, individuals who are educating themselves and proving themselves skilled and knowledgeable in advertising and promoting over social networks are able to grab onto a solid career opportunity. LinkedIn data has shown that there has been a nearly unbelievable rise of 1,357 percent in the number of positions that have been posted in this field since 2010.

Among the top social media marketing positions that are now being posted are: managers, associates, analysts, and copywriters. There are, according to AOL jobs, also a large number of companies hiring based on strong marketing, communication, business, and English skills because educations and experience in social media are limited.