Tag: t commerce

Although smartphones provide a very important channel, it’s the larger screens that bring in the big sales.

While smartphones may be attracting a great deal more attention from the media than tablet commerce, the story is notably different when it comes to the perspective of the retailer.

These merchants have recognized that the larger screens are the most important place for focus.

Tablet commerce is vital to retailers because these bigger mobile devices are used by consumers to do more of their online retail browsing than smartphones. Even though the penetration rate of smartphones is greater than that of tablets among consumers in the United States, the larger screens make up notably more retail traffic and sales than the smaller counterparts.

It is this knowledge that makes tablet commerce the most important channel in mobile.

BI Intelligence has recently released a report that examined the entire mobile commerce environment and determined that retailers have taken their time in differentiating between the performance of tablets and of smartphones. M-commerce as a whole and the individual branch of t-commerce provide different results, and merchants are only just now starting to recognize this and take action on what they know.

The report has made some recommendations for retailers and where they should be placing their focus in order to respect the importance of tablet commerce. The reason that they feel that they should prioritize the larger screen include:

• Higher order values than those made over smartphones and four times the overall revenue (at an average order value of $151 over tablets and $124 over smartphones).
• More overall traffic from larger screen devices.
• Greater retail traffic as consumers prefer visiting retail websites over tablets than over smartphones.
• Improved conversion rates as larger mobile devices convert seven times more than smaller when it came to paid search clicks in the United States. The iPad brought in the vast majority of those conversions.
• Better user demographic, as tablet computers are more likely to be owned by consumers and households that are within the higher income bracket, which are key targets for retailers.

The Canadian manufacturers of the “world’s lowest cost” version of the device is aiming for ultra-cheap.

Datawind, a Canadian mobile manufacturer that has already been making tablet commerce news headlines through its creation of the lowest cost device in this category, the UbiSlate 7Ci which retails for $37.99 still isn’t cheap enough for the company which is now looking to reduce the cost of the ownership of these gadgets.

The company is hoping to be able to slash 50 percent from the price tag for its products.

The hope is that this low price will open up tablet commerce to pretty much anybody. According to the CEO of Datawind, Suneet Singh Tuli, “This idea is to bridge the digital divide, it’s really that simple, the idea is to overcome the affordability barrier.” The company currently boasts five different locations, including Toronto Canada, as well as England, India, and Germany.

They feel that tablet commerce can be affordable for everyone and that everybody has a right to it.

Singh Tali explained that “We think as the Scandinavians do that (Internet access) is a fundamental human right.” The team from the company is now working on implementing a new strategy that will help to slash the price for tablets that will be considered “good enough” for many consumers, especially considering they will only be paying around $20 for them.

Datawind is best recognized for the work that it has done with the Indian government. It has previously supplied them with inexpensive tablets for a program that is designed to ensure that students will have access to these mobile devices.

Recently, MIT Technology Review magazine called Datawind one of the 50 smartest companies in the world. That was following the launch of its cheap tablet computers under the Aakash brand with the Indian government.

At the same time that the government of India is now considering the proposals of a number of companies, including Datawind, for the next generation of Aakash, the business has now set its sights on tablet commerce in North America as well as the United Kingdom. It is hoping to place a better focus on selling UbiSlate branded devices directly to the consumer.