Tag: tablet commerce

Mobile commerce sparks progress in grocery retail

| February 10, 2013

mobile commerce grocery retailMobile commerce spurring growth in grocery retail sector

Key Note, a market research firm based in the United Kingdom, has released a new report concerning mobile commerce and the growing prevalence on online grocery stores. Mobile shopping has become a very powerful trend among consumers in the United Kingdom and elsewhere in the world. Retailers have begun to take note of the growing demand consumers have for mobile commerce services in the online space and have been working to accommodate these people more effectively. Grocery retailers, in particular, have begun warming up to mobile commerce because of the accessibility to consumers it entails.

Report highlights the impact of online channels for retailers

According to the report, which is titled “E-Commerce: The Internet Grocery Market Market Report 2013,” suggests that grocery retailers are beginning to invest heavily in the expansion of their Internet presence. Several of these retailers are beginning to adopt mobile commerce platforms and establish comprehensive e-commerce sites to better serve a new generation of mobile consumer. The report claims that sales of groceries through online channels has grown by 127% between 2007 and 2011. This trend shows no signs of slowing down.

Consumers showing more interest in mobile commerce

The report notes that the increase in online sales for grocery retailers is largely due to the growing popularity of mobile commerce. Consumers are beginning to favor their smart phones and tablets for shopping due to the wide range of applications they have available to them. These applications make it easier to shop for products that consumers are interested in and enable consumers to purchase products using nothing but their mobile device. Some retailers offer to deliver products that have been purchased online to a consumer’s home through expedited mail, while others allow customers to pick up their products at a physical store. Consumers can also purchase products while they are in a store using their mobile device.

Retail industry expected to continue catering to mobile consumers

Mobile commerce is expected to continue growing in the retail industry, finding more acceptance as mobile technology becomes more common. Though mobile commerce has established a strong presence, it still accounts for only 3.9% of all grocery sales in the United Kingdom. Sales volumes are expected to gain momentum this year as more UK retailers adopt better mobile commerce services for consumers.

Mobile commerce is a big hit with Bigcommerce

| February 2, 2013

Mobile commerce big hitBigcommerce marks the increasingly popularity of mobile commerce

Mobile commerce has been a very beneficial force for Bigcommerce, an e-commerce platform catering to small businesses. The platform represents some 30,000 small and medium-sized businesses around the world, many of which have become increasingly interested in engaging mobile consumers. To this end, these companies have been adopting new mobile commerce services. As these companies put more focus on mobile commerce, consumers are becoming more apt to use their mobile devices to shop and purchase products, according to Bigcommerce.

10.2% of 2012 sales were made from mobile devices

Bigcommerce notes that 10.2% of all sales for the companies it represents are coming from smart phones and tablets. This accounts for approximately $84 million in online sales throughout 2012. Sales make through Apple devices, such as the iPhone and iPad, registered $46 million, representing 84% of all online mobile sales during 2012. Bigcommerce notes that the Android platform saw $13 million in sales during the same time period.

Retail industry continues to be a strong supporter of mobile commerce

Mobile commerce has become especially popular within the retail industry. Many retailers had been made aware of the potential gains they could see through engaging mobile consumer several years ago, hence the nearly universal adoption of mobile marketing. Mobile commerce could further these benefits, especially as consumers become more interested in using the smart phones and tablets to shop.

Android may be more plentiful, but not necessarily popular for mobile commerce

The information from Bigcommerce conflicts with information concerning smart phone ownership. Android devices account for 52% of all smart phones in use, while iPhone represent roughly 34%. Bigcommerce notes that the higher number of Android devices available is due to the fact that the platform is licensed to many groups, while the iOS platform is almost entirely exclusive to Apple. Even though the Android seems to be more prevalent, that does not mean that it is more popular in terms of mobile commerce.