Tag: tablet commerce

This would bring sales through the channel up to $31 billion within a 4 year period.

Forrester Research has released its latest mobile commerce data, which has shown that mobile commerce currently represents a small fraction of total sales for retail companies and for the next few years, it is likely that it will grow, but still remain a small percentage of the whole.

The sale of physical goods and services over smartphones was small but notable last year.

In the United States, these mobile commerce purchases were worth $8 billion and made up 3 percent of total online sales and under 1 percent of the overall retail sales total. Forrester estimates that this numbers were driven higher by some of the top performers in this channel, such as eBay and Amazon, which have experienced billions of dollars in sales from wireless devices.

For the majority of American retailers, mobile commerce sales represent a lower portion of the whole.

Over the next four years, the total mobile commerce sales are expected to increase by 33 percent per year – said the Forrester Research data – until they reach $31 billion. This means that by 2017, they will make up 9 percent of online sales.

According to that same research company, at the time of their study, there were 132 million people in the United States that had a smartphone with an internet connection. However, only one in every four actually made a mobile commerce purchase. They speculated that the reason that this rate has remained as low as it has is because of the retailers themselves.

Forrester has identified retailers as the cause of their own mobile commerce struggle, saying that it can be too challenging for consumers to check out and pay for items on their smartphones to make it feel worth their while. They also pointed out that some retailers are too wrapped up in apps of which consumers are completely unaware.

Aside from Forrester’s own speculations, it has also been suggested that the design of the smartphones, themselves, may be partly to blame. Although some screens have wonderful image zooming capabilities, it can still be quite challenging for device users to be able to closely examine products, especially within the apparel sector.

Wormhole Games sets sights on tablet mobile gaming

Game industry veterans Jamil Moledina and James Kelm have broken away from their former development studio (Funzio) to open up their own. The developers have launched Wormhole Games, a new development studio with a focus on social games designed specifically for tablet devices. The studio aims to usher in a new era for the game industry, one focused on meshing the qualities of classic games with the community aspects of social and mobile games. If the studio can tap into the massive hype surrounding mobile gaming, it may be able to find the success it is looking for.

Tablets offer new avenue for the game industry

Mobile gaming has been on the rise for years, but has only been gaining serious traction since 2010. As mobile devices become more common and powerful, the kind of games they are able to support also become more impressive. Tablets, in particular, have become a very promising platform for mobile games. The larger screen and higher processing power of tablets allow developers to create high resolution games that can make use of more resources than titles designed for smart phones and smaller devices.

Wormhole Games to draw from traditional models while reinventing them

Wormhole Games will have a strong focus on transforming traditional industry models while still using these models to etch out success. The studio is one of the few that is focusing exclusively on the tablet platform for its mobile games and Moledina and Kelm believe that their mix of social and traditional game mechanics will earn respect within the game industry.

Mobile gaming continues generating buzz

Mobile gaming is showing no signs of slowing down. Consumers are demanding better mobile games and more variety. Many mobile games tend to be very similar, due to the fickle nature of consumers and the difficulty developers can have in keeping these people entertained for long periods of time. The tablet platforms offers a little more flexibility, but it has yet to be seen whether Wormhole Games will be able to deliver on its vision.