ING is preparing to embrace Apple Pay if it is launched in Europe in the near future
Dutch bank ING has begun showing support for Apple Pay. The new mobile payments platform from Apple has yet to launch beyond the United States, but ING is already showing support for payments made from Apple devices. Apple has seen significant promise in the mobile payments space and has responded to the increasing demand for payment services by offering its own. In the few months since Apple Pay’s release, it has become a prominent competitor in the new commerce space.
Apple Pay has yet to become a mainstream success among consumers in the US
Apple Pay launched with the support of thousands of retail organizations and the support of some of the largest financial institutions in the world. Despite this strong support, the platform has yet to become a mainstream success, but it one of the very few mobile payments services that is available for iOS devices. The success of Apple Pay has been growing slowly over the past few months, which may have slowed Apple’s plans to release the service in other countries.
Rumors suggest that Apple Pay may expand into Europe, the Middle East, India, and Africa
There are rumors that suggest that Apple is preparing to launch Apple Pay in the United Kingdom. Other speculation suggests that Apple is preparing to launch its payment service in the Middle East, India, and Africa as well. The company has not yet announced any definitive plans for doing so, but growing demand for mobile payment services could draw Apple to other countries. In preparation for this potential expansion, banks like ING are beginning to show support for the payment service.
Some banks express concerns about Apple Pay’s security
While many banks have begun to show interest in supporting Apple Pay, others in the United Kingdom have expressed concerns over the security of the platform. Mobile commerce has begun to attract the attention of malicious groups that seek to exploit consumer financial information, and relatively few platforms have the security measures in place to protect this information.
BWild |
November 21, 2014
Powa raises $80 million to bring its mobile services to the United States
Powa, a commerce specialist operating primarily in the United Kingdom, will be bringing its mobile commerce service to the United States. The company has raised $80 million in its most recent round of funding, with Wellington Management leading investments. This funding will allow the company to launch its digital payments system in the U.S., expanding the mobile commerce options that are available in the country and providing businesses with a new way to engage consumers.
2014 holiday season may be the biggest yet for mobile commerce
Powa will be launching its service in the U.S. before the holiday season. During the holidays, mobile commerce is expected to see significant growth. Last year, consumers showed a great deal of favor for mobile shopping, praising its convenience and the fact that they were able to avoid the crowds that swarmed stores during the holidays. This year’s holiday season is expected to be a major success for the mobile commerce space, largely due to the number of retailers that have entered into the space.
Small businesses are looking to engage mobile consumers in a more effective way
Small businesses that want to make use of a mobile point-of-sale payment system in their stores, as well as use a conventional e-commerce website, will be able to take advantage of Powa’s services. The company’s services are designed with mobile commerce in mind, meant to help businesses engage mobile consumers in an effective way.
PowaTags are coming to the United States as Powa expands its market reach
Powa is also bringing its PowaTags to the United States. These tags can be scanned by consumers with smartphones, allowing them to purchase these products directly from their device. These tags can integrated into printed marketing materials, streamlining the shopping process and allowing consumers to purchase products directly from advertisements they see. These tags can also be embedded into dynamic content, such as streamed broadcasts and videos. Powa’s services may be particularly attractive to businesses looking to engage mobile consumers during the upcoming holiday season.