Tag: wearable technology

Wearable technology is bringing up questions in ethics in pro sports

As wearables continue to evolve, leagues are finding themselves asking many new questions about its use.

There is no question that wearable technology has an amazing amount of potential when used by players in professional sports leagues, but the specific way in which collected data is used is starting to generate a massive number of ethical questions.

Athletes already have massive amounts of data collected and analyzed about their performances on the field.

For many years, leagues have been measuring how fast athletes move, how far they run, how fast they throw, how frequently they score and a great deal more. In fact, the data collection has become quite specific. It’s possible to know the average speed of a pitcher during his or her second inning of play while at a home game, while playing on an even numbered day of the month. With wearable technology, the amount of data collected is even greater, with a larger amount of specificity.

Wearable technology measures precise performance factors, health metrics and even tracks a player’s sleep.

Wearable Technology - Pro SportsA recent tech conference held in Toronto, Canada held a panel on wearables and brought up the issue of privacy that is inherent to this increasingly popular trend in pro sports. While it is not unheard of for a team to want to know everything it can about its players in order to ensure the best possible performance while reducing the risk of injury, what is not yet outlined is at what point does it cut into the rights of the player to his or her own privacy.

Among the key factors being discussed in this wearables debate is that the evolution of technology has occurred more quickly than the collective bargaining agreements that decide the way that pro leagues and their players interact. For instance, the NFL now has its players wearing radio-frequency identification (RFID) chips that are located in their shoulder pads. This allows the movements of each player to be tracked and transmitted in real-time. That tech allows broadcasters to share distance traveled during a run and other interesting data while the game is still in play.

However, new wearable technology can also help to track a great deal more and provides a broader amount of information about a player’s health and lifestyle. The question now being asked is: at what point has the tracking gone too far.

Jawbone and BaubleBar plan to make new wearables together

The device will be in the form of a bracelet that will come in three different styles for the Up Move tracker.

Jawbone and BaubleBar have announced that they will be partnering up in the launch of a collection of bracelet wearables that will be adding three new styles to this sector of the technology marketplace.

Jewelry design and tech companies are joining forces on an increasing basis to make wearable technology device.

The two were initially brought together for an introduction through a mutual investor, Chris Burch. As a result, BaubleBar’s design team created three different bracelet styles in which to house the Up Move tracker from Jawbone. That device has been designed to track the calorie burning, overall activity and sleep patterns of the wearer. The bracelets all have a watch-like look with a square face in order to make it possible for them to actually contain the wearables. That said, they are decked out with crystals or studs.

The three different wearables are called the “Salsa”, the “Disco” and the “Tango and come in two colors.

wearable technology - partnershipAccording to Daniella Yacobovsky, the co-founder of BaubleBar, “The bracelets are made with metals and crystals and are infused with colors that act as really beautiful neutrals. You can mix and match depending on what your needs are.”

Jawbone will be selling the results of its collaboration with BaubleBar, online. The price of the wearable technology bracelets ranges from $45 (for the bracelet itself without the actual Jawbone Up Move gadget), to $85 which includes both the bracelet and the fitness tracker.

While BaubleBar has made it clear that wearables are making their way into the brand’s collections and that they will be a part of the life of the brand’s customers, “we do not making wearable technology,” said Yacobovsky. She explained that their design team “makes beautiful accessories” and that is at the very heart of what they do, but that they are not a tech development company and that is not a direction that they intend to take, for the moment. Instead, they are seeing an opportunity in working in partnerships with Jawbone to extend the type of product that they already provide.