Tag: wearable technology

Wearable technology is getting real with Fossil smartwatch

| October 28, 2015

Some in the industry are saying that the designer brand may bring legitimacy to the wearables market.

Fossil has recently unveiled a line of new wearable technology in the form of smartwatches, making the designer brand one of the most recent entries into this ecosystem among companies that had not previously been tech-focused.

As of yet, other big names in the same category have not managed to see any large scale successes with wearables.

Companies such as Adidas, Nike and Under Armour have all stepped into wearable technology in various forms, despite the fact that tech has not previously been a central component of their offerings. As of yet, major success has not been seen by any of those brands. In fact, while Under Armour has placed a delay on it device, Nike has altogether abandoned its own. Fossil’s hope is that its name will bring some legitimacy to this brand of the market and that consumers will see the draw of these devices in fashion as much as function.

So far, the wearable technology market has proven to be a very challenging one to all companies involved.

Even the wearable tech that has been launched by companies that are giants in the technology industry has not been flying off the shelves. In the smartwatch from Fossil, the hope is that the partnership between that brand and IBM will show that the design of the device can be made appealing enough for consumers to want to wear it while the features will be attractive enough to offer more than just a novelty.

Aside from what consumers actually choose to do, the entry of Fossil into this space, particularly in partnership with IBM, could help to underscore the relevance of these devices within the overall technology environment.

Fossil is currently the leading fashion watch manufacturer worldwide. That company manufactures watches for several of the top designer brands in addition to the wristwatches that they create under their own name. By bringing that name into wearable technology, it may be another much needed shot in the arm for the industry in the eyes of both the companies involved and for consumers.

Augmented reality devices from Magic Leap will be built by the millions

| October 28, 2015

The startup is currently driving forward at a rapid rate and intends to be huge in the not-too-distant future.

Magic Leap, a company that has already managed to raise about half a billion dollars from some massive tech giant investors have been working on secret technology for years now and it now looks as though augmented reality is going to be a central component to its future.

Its own version of computing over mixed reality is causing them to prepare for millions of gadgets.

The company, which has even received investment dollars from Google, is “gearing up to build millions of things,” said its president and CEO, Rony Abovitz. It is currently running part of its operations in Florida out of an abandoned Motorola factory and Abovitz said that it has begun manufacturing. “We’re not ready to announce when we’re shipping, but it gives you a signal that we’re not far,” he said. While not much is actually known about the device being created by the company, what is believed is that it will be a small sized computer that is self contained and that will likely include augmented reality as it is meant to be something that consumers will be comfortable using while in public.

Aside from augmented reality, it might also involve the use of retinal projection and was developed through surgical research.

Augmented reality devices built by the millionsOnce the Magic Leap device arrives, it is very likely that it will be in direct competition with the HoloLens from Microsoft, which is already taking development kit applications. The HoloLens is wearable technology that uses augmented reality and that has been in development for some time.

According to Abovitz, when it comes to his own company’s devices, “Anything you can do on a smartphone, you can do on Magic Leap.” This gadget also has a working software development kit and it has issued invitations to a number of development teams to start to make mobile apps that will be compatible with the tech. It also holds hackathons on a regular basis at its Florida offices.

So far, the mobile apps that have been built for the Magic Leap device include basic games that allow an augmented reality ball to be thrown back and forth, as well as an application that projects a digital hand and stove that provides directions for making macaroni and cheese.